Mass messianism is by definition not a cult of personality, because in a cult of personality the image of the leader as the single savior is emphasized.
Messianism necessarily implies one leader, a single savior (isn't that what the Messiah IS?). I'm reading Klein's article to say that the masses are buying into Obama's messianism, that he will lead them to the promised land. You know, we are the ones we've been waiting for and Obama will show us the way.
Besides, isn't that whole thing "we are the ones we are waiting for" stuff kind of typical of the scary cults (as opposed to political cults or mainstream religions) that are out there?
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