Its pretty clear the Phoenicians were Semites (probably very close to the Canaanites and Hebrews).
Since Canaanites is a generic term for a number of tribes living here, like the Amonites, and the Moabites, I think it's fair to call (us) all canaanites. The pottery is the same. the language is very similar. VERY similar, the alphabete is the same...
And while that may not be important to YOU, it apparently WAS very important at the time.
(BTW, there was a secularist movement in Israel just before independence that called itself the Canaanites, ISTR)

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