Jacques Ellul divides democratic propaganda into three modes
Sociological propaganda is the latent form. It consists of fundamental myths which make up a nation's understanding of itself. No propagandist can confront these myths, but has to play them in order to get what is needed - ie. compliance.
Subpropaganda is the discourse among the elites, in political and academic circles. Here the propagandist seeks to manipulate them towards solutions which are in compliance with the myths. Problems are reduced to solutions.
Political Propaganda the active form where the masses come into the picture. The discourse is boiled down to slogans which are easily understood. The People are mobilized for action.
(Socprop) Saddam is a vile and aggressive dictator, who has used WMD in the past, ergo (subprop) he will use them against us. Then (polprop) we ourselves must be aggresive and remove him in the name of freedom.
Sociological propaganda is the latent form. It consists of fundamental myths which make up a nation's understanding of itself. No propagandist can confront these myths, but has to play them in order to get what is needed - ie. compliance.
Subpropaganda is the discourse among the elites, in political and academic circles. Here the propagandist seeks to manipulate them towards solutions which are in compliance with the myths. Problems are reduced to solutions.
Political Propaganda the active form where the masses come into the picture. The discourse is boiled down to slogans which are easily understood. The People are mobilized for action.
(Socprop) Saddam is a vile and aggressive dictator, who has used WMD in the past, ergo (subprop) he will use them against us. Then (polprop) we ourselves must be aggresive and remove him in the name of freedom.
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