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**laurentius** · September 19, 2003, 04:42

Advertisements don't create needs? Whatta crap

**Drake Tungsten** · September 19, 2003, 04:44

Advertisements don't create needs?

Of course they don't. Desire creates perceived needs; advertisements just provide a convenient excuse for people to indulge the desires they already possess. Extinguish your desires and advertisements will have no power over you.

**laurentius** · September 19, 2003, 04:48

You know that sounds just like something the HIVE leader Sheng-Ji Yang would say.
"learn to overcome the drastic demands of flesh and bone...."

Anyways I can't believe someone working in the industry would try to feed us this crap

**Ming** · September 19, 2003, 05:47

Originally posted by laurentius
Anyways I can't believe someone working in the industry would try to feed us this crap

I can't believe that some people actually think that ad's can make you buy something you don't want

**laurentius** · September 19, 2003, 06:05

Its not the same thing. Think about tobacco ads for example. Who needed or desired them before the companies started to invest huge amounts of money in advertising them. They potrayed smoking as social, hip, cool, rebellious or whatever. So people catched up with it and started to burn their lungs out. Yeah, its a drug, so they wanted more of it. They needed it.

Ok, thats chemistry and not all advertisements are as lethal and addictive as that, but sure you can agree with me that people can be taught to get hooked on something using our natural desire for comfort.

Softdrinks, cars, videogames, you name it. It's all about creating needs -artificial or not- and at the same time giving you a product by wich you can satisfy your need or desire, for a limited amout of time.

**Drake Tungsten** · September 19, 2003, 06:14

People were smoking long before advertising was ever invented.

**Ming** · September 19, 2003, 06:23

Smoking was big long before traditional advertising came into being in the late 1890's... The biggest factor in smoking has been determinded to be peer preasure... not advertising. Advertising at it's strongest is able to make you try a different brand, not smoke to begin with.

As far as soft drinks... again, ads are effective in getting people to switch brands, but not drink them if you aren't interested in them or don't like them. No ammount of advertising will make me all of a sudden buy a soft drink... I hate em.

Ad's don't create needs.... you are the one that does that. Again... you aren't going to buy a BMW just because you see an ad. Studies have shown that people ignore or tune out ads for products they aren't in the market for. They only get interested in ads for a product when they move into the "buying decision" stage of the process. In other words... ads can help direct somebody to a specific brand, but only after they have made the decision to buy a product in that category in the first place.

If indeed advertising was as effective as you seem to want to give it credit for... NO PRODUCT would ever fail. People could just spend money on advertising, and always be successful. Anybody who understands the business world knows that what you are implying is totally silly.

**laurentius** · September 19, 2003, 06:34

Originally posted by Ming
If indeed advertising was as effective as you seem to want to give it credit for... NO PRODUCT would ever fail. People could just spend money on advertising, and always be successful. Anybody who understands the business world knows that what you are implying is totally silly.

Thats just because many commercials are so lame that nobody gets intrigued by them. Bad commercials dont count

**Tiberius** · September 19, 2003, 06:41

Advertising is about getting into the prospect's mind. You want to be sure that when he thinks "I want to buy a drink" your soft-drink will be the first thing that comes into his mind when he enters the store.

However with kids it is tottaly different. They accept everything much more easily, without the healthy dose of scepticism we, as adults, are used to. Do you, as an adult, believe everything an ad shows and/or tells you? Hardly. Does a kid ? Yes.

Kids shouldn't watch advertising, especially not in schools. They are supposed to learn in school, not to be brainwashed.

**laurentius** · September 19, 2003, 06:43

Ok I agree people were smoking long before satan came up with ads but look at the developing world. Africans, asians, east europeans, they are among the heviest smokers in the world and they dont have a "tradition of smoking"
Advertisements have greatest impact on these countries where people arent civilised(exept for the e-europe)enough to regard ads with healthy doze of skeptisism. Just as Tiberius said about kids.

Ok another example Ming. Mobile phones. Who needed them before the 90ties. Very few. Who can live without them now. Very few. Those wise guys in Motorola/Nokia etc decides to start to sell things to people they didnt even know they needed.

**August Borms** · September 19, 2003, 06:44

Only in America!

**Ming** · September 19, 2003, 06:48

Originally posted by laurentius
Thats just because many commercials are so lame that nobody gets intrigued by them. Bad commercials dont count

The best commercial ever produced isn't going to make you buy a product you don't need or want.

Advertising is about effecting brand decisions...
Yes, it can also inform you about new products, something you may never have seen before and didn't know that you might be interested in ... but if you have no need for the product, an ad won't work on you.

**laurentius** · September 19, 2003, 06:56

Originally posted by Ming

The best commercial ever produced isn't going to make you buy a product you don't need or want.

Advertising is about effecting brand decisions...
Yes, it can also inform you about new products, something you may never have seen before and didn't know that you might be interested in ... but if you have no need for the product, an ad won't work on you.

Oh no? Well about a year ago we had a strange tv-commercial here in Finland. Nobody had ever heard about the product before, nobody knew what was it about, nobody even knew if the product was car, tvshow, game etc. In the ad itself there was only this japanese guy doing crazy things and shouting "isohai" every once a while. So, a month or so passed. I went to a supermarket and took a look on the magazines they sold. There I saw a mag called "Isohai". I bought from sheer intrest and found out it was a new mobile phone magazine.

At the end of the day I didnt really have any need for the mag what so ever. I still bought it and my friend in the company subscribed it for me for free

**Tiberius** · September 19, 2003, 06:56

but if you have no need for the product, an ad won't work on you.

not need, desire.

People buy things not because they need them , but because they desire them (except for basic necessities).

**Drake Tungsten** · September 19, 2003, 07:07

Advertisements have greatest impact on these countries where people arent civilised(exept for the e-europe)enough to regard ads with healthy doze of skeptisism.

This is a pretty arrogant statement. Asians, for one, are certainly experienced enough with advertising to have developed as much skepticism as any Westerner. They're also quite civilized.

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