Originally posted by lord of the mark
Nintendo got back into the market by reaching the demographics – the children and the women – that Microsoft had been unable to reach, because Xbox culture is still very much male-orientated… Why is that?
Well, it all goes back to the original premise of what Microsoft felt that at that time they needed to do be successful – to even get into the conversation. And so to launch the Xbox it needed to be very clear that this was not going to be PC games ported over – Flight Sim, Age of Empires, things like that. They needed to win the hearts and minds of the hardcore gamers, and there's no better way to do that than with blood, guts and bullets. That was the idea – it was hardcore.
And remember the ad in the UK – Champagne – which again was only shown once before it was banned, which was the baby being born, being catapulted through the air and ending up as the old guy in the grave… that set the tone. The theory was, rightly or wrongly, that if you win the hardcore gamer, then you can grow from the core – you can never go the other way. You hold your core but then you bring in the masses. But we were so good at what we did the first time around that it was difficult, then, to evolve.
Nintendo got back into the market by reaching the demographics – the children and the women – that Microsoft had been unable to reach, because Xbox culture is still very much male-orientated… Why is that?
Well, it all goes back to the original premise of what Microsoft felt that at that time they needed to do be successful – to even get into the conversation. And so to launch the Xbox it needed to be very clear that this was not going to be PC games ported over – Flight Sim, Age of Empires, things like that. They needed to win the hearts and minds of the hardcore gamers, and there's no better way to do that than with blood, guts and bullets. That was the idea – it was hardcore.
And remember the ad in the UK – Champagne – which again was only shown once before it was banned, which was the baby being born, being catapulted through the air and ending up as the old guy in the grave… that set the tone. The theory was, rightly or wrongly, that if you win the hardcore gamer, then you can grow from the core – you can never go the other way. You hold your core but then you bring in the masses. But we were so good at what we did the first time around that it was difficult, then, to evolve.
The Xbox 360 was developed for and aimed towards the hardcore gamer. It was already posting a profit by the time they also tried to "me too" with the casual gaming crowd that the Wii had captured.
I don't know how many times I have to ****ing repeat this before it gets into your head. You're posting articles that do not refute it but with no reason given for quoting them. Why do you torture us like this? Spare us. Stop posting or put thought into what you're posting, perhaps do some elementary research just for once.
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