So... abuse of their own flock... children... was not taken very seriously by the church.
I mean, come on. You participated in the happy horse**** of the 60s and 70s in general society. The church was not immune to those societal attitudes. Then you had Vatican II, which ushered in a lot of changes in the church and internal discipline was de-emphasized for a while in exchange for experimentation.
I think you look at this too simply. In actual fact, things like threatening victims to be silent is not in the interest of the church. I'm sure there were many ill-considered reasons for justifying a cover-up otherwise. Rationalizing is easy that way -- it attracts all sorts of whacky reasons.
Regarding the media, I don't know that the media had so much of an impact. The proximate cause in the US was the lawsuits that threatened bankruptcy at some of the more prominent diocese. As I recall, the low point for the church was closely tied to the legal implosion of the Boston archdiocese in 2002. Boston is still working through those problems -- and not all that cleanly either. But other diocese such as the Washington archdiocese had relatively few scandals, but were still saddled with the shame.
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