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Is This As Gay As It Looks?

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  • Is This As Gay As It Looks?



    June 30, 2009
    Airline Has Nothing to Hide. Really. By BETTINA WASSENER
    HONG KONG — The instructions in Air New Zealand’s new in-flight safety video are given by employees who are nude except for body paint and strategically placed seat belts.

    Passengers on the video’s maiden flight Monday — the 7 a.m. from Auckland to Wellington, on New Zealand’s North Island — may have never paid more rapt attention to the line “undo the seat belt by lifting the metal flap.”

    The video — and a related ad campaign — are rare moments of levity in an industry that has been savaged by drastic drop-offs in passenger travel and air freight. Airlines around the world, including Air New Zealand, have had to cut flights, employees and investment plans.

    The point of the three-and-a-half-minute safety video and the 45-second commercial that started running last month is that unlike other airlines, which increasingly add hidden charges to fares in an effort to increase falling revenue, Air New Zealand has nothing to hide.

    “Which is why the price you pay includes everything — up front,” reads the ad’s tag line.

    The video and commercial are not as revealing as some might think (or perhaps hope, given the toned bodies of the employees). The realistic body paint makes it look as if the employees — flight attendants, baggage handlers and a pilot — are wearing uniforms. The one person not shown doing his actual job is the company’s buff chief executive, Rob Fyfe, who plays a baggage handler.

    Air New Zealand has suffered as much as some other airliners in the downturn: long-haul travel has fallen sharply and new domestic competitors have arisen, like Jetstar and Pacific Blue, even though the airline still has a market share of more than 80 percent, said Rob Mercer, an analyst at Forsyth Barr in Wellington.

    But Mr. Mercer said that unlike other airlines, Air New Zealand has “never stopped being innovative and nimble.”

    Last year, the airline paid people to shave their heads and wear temporary tattoos that said, “Need a change? Head down to New Zealand.”

    This year’s cheeky ad campaign and the safety video, “Bare Essentials of Safety,” have brought Air New Zealand a lot of attention that it hopes will put lots of bottoms in seats.

    The commercial, “Nothing to Hide,” has been viewed nearly two million times on YouTube — the most-viewed clip ever to come out of New Zealand, Steve Bayliss, the airline’s marketing manager, said by telephone Monday.

    Each video took a day to shoot and cost about 10 to 15 percent of the cost of a major brand commercial, Mr. Bayliss estimated, since there were no actors to pay. The Air New Zealand staff members did not receive extra pay, just increased exposure.


    Body painted Air NZ staff star in our new Bare Essentials of Safety video, created for our Domestic 737 servicesCheck out the additional videos at http://www...


    All the other pictures on the site are also of men. I can't see the video (China has hated youtube ever since youtube allowed that "China Hates Youtube" video), so I don't know if there are any women in it. If there aren't, what kind of message is New Zealand Air trying to send? :wiglaf:
    “As a lifelong member of the Columbia Business School community, I adhere to the principles of truth, integrity, and respect. I will not lie, cheat, steal, or tolerate those who do.”
    "Capitalism ho!"

  • #2
    Blah

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    • #3
      there is agirl

      JM
      Jon Miller-
      I AM.CANADIAN
      GENERATION 35: The first time you see this, copy it into your sig on any forum and add 1 to the generation. Social experiment.

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      • #4
        nobody watches those anymore, so I guess this is as good attempt as any to rectify this
        Monkey!!!

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        • #5
          There is one cute chick and they don't show her boobs, GAY.

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          • #6
            Thank you Space. Jon had left out a key piece of information.
            “As a lifelong member of the Columbia Business School community, I adhere to the principles of truth, integrity, and respect. I will not lie, cheat, steal, or tolerate those who do.”
            "Capitalism ho!"

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            • #7

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              • #8
                Agreed. Other chick is barf, but at least they come closer to showing her titties.
                12-17-10 Mohamed Bouazizi NEVER FORGET
                Stadtluft Macht Frei
                Killing it is the new killing it
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                • #9
                  Video is worthless without tits.
                  Libraries are state sanctioned, so they're technically engaged in privateering. - Felch
                  I thought we're trying to have a serious discussion? It says serious in the thread title!- Al. B. Sure

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                  • #10
                    I think we could be a touch more PC here.
                    Attached Files
                    It's almost as if all his overconfident, absolutist assertions were spoonfed to him by a trusted website or subreddit. Sheeple
                    RIP Tony Bogey & Baron O

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                    • #11
                      Any gay person offended by a straight person calling something gay in a manner that implies it is uncool is gay. That and the video is pretty homo-erotic, watch it yourself.

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                      • #12
                        Originally posted by Space05us View Post
                        Any gay person offended by a straight person calling something gay in a manner that implies it is uncool is gay. That and the video is pretty homo-erotic, watch it yourself.
                        The fact that this advertising campaign exists says differently. I'm sure it's not paid for by heteros.
                        It's almost as if all his overconfident, absolutist assertions were spoonfed to him by a trusted website or subreddit. Sheeple
                        RIP Tony Bogey & Baron O

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                        • #13
                          I meant gay as in homosexual.
                          “As a lifelong member of the Columbia Business School community, I adhere to the principles of truth, integrity, and respect. I will not lie, cheat, steal, or tolerate those who do.”
                          "Capitalism ho!"

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                          • #14
                            Then you should be doing a seinfeld and adding "not that there is anything wrong with that" afterwards

                            Otherwise people will assume a negative connotation was implied.
                            It's almost as if all his overconfident, absolutist assertions were spoonfed to him by a trusted website or subreddit. Sheeple
                            RIP Tony Bogey & Baron O

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                            • #15


                              I think that was pretty gay too.
                              Scouse Git (2) La Fayette Adam Smith Solomwi and Loinburger will not be forgotten.
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