The problem is, people buy them believing that they will get a return on their investment. They think the price will continue to increase. It is completely possible for a company to never make money and have its shares increase in price -- if people keep wanting to buy the stock, that's what will happen.
Comparing the value of stocks to the value of Reeboks shows just how little you understand of the market.
You know, kinda like how some fundie Christians can remember some small slight about some commandment or another in some tiny town in some dumb state. The rest of the world... moves on.

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