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SD: No. 1 place to relocate | UTSanDiego.com
San Diego is America's Favorite City.
According to a new survey issued this week by the American Planning Association, San Diego is the top choice to relocate.
The Harris Poll asked 1,040 adults, aged 21-65 with at least two years of college education, which top three metro areas interest them as a potential location.
Twenty-three percent listed San Diego, followed by New York City, Boston, Denver and San Francisco. For active boomers, San Diego was also No. 1 and for Millennials, it ranked third behind New York and Los Angeles.
Economics was at the heart of the study, released Wednesday, at the planners' national convention in Atlanta. Respondents said housing costs and the general cost of living play a strong role in where to move to.
But it's no surprise that the top cities, including San Diego have the highest housing costs because they are in the most demand, according to the planning group's president, Bill Anderson, the former San Diego city planning director who remains based here in a consulting job.
"If it was the just the price of housing, Mississippi would be the strongest economy in the country," Anderson said.
But he offered various ways to reduce San Diego prices, such as building more townhouses near transit, shopping and workplaces. He also said better education is important to people considering moving elsewhere.
"We're a work in progress," he said. "We've got to keep at it because other cities are trying to position themselves (to attract talent)," Anderson said.
Kelly Cunningham at the National University System Institute for Policy Research said more Boomers and Millennials moved here between 2008 and 2013, Generation Xers, aged 30-44, moved away, declining 7.3 percent over the same period.
"First-time home buyers are most likely to be Gen Xers, who apparently are moving away and taking their children with them to places they can afford a home to raise their kids in," Cunningham said.
Among the findings, the survey said investing in company relocations is not as effective as investing in local amenities when it comes to growing its talent base.
Mark Cafferty, CEO of the San Diego Regional Economic Development Corp., which traditionally tried to lure companies here, said the pitch increasingly must be to sell both San Diego's natural attractions and its leading-edge business base.
"Here you can retire or build a career," he said.
He was seconded by Jason Jordan, the planning association's policy director: "I think San Diego is a perfect example when you think of biotech sectors and some industries that have taken hold. There are reasons they want to be in that place. That's part of the strategy."
San Diego Mayor Faulconer said in a statement that he was not surprised San Diego is popular, but he said the area also should be touted for its startups, craft beer and defense industries, as well as high-tech and tourism. He recognized that economic issues remain at the forefront.
"One of my top priorities as mayor is to create good-paying jobs and economic opportunities to get more of America's talent to call San Diego home," Faulconer said in a statement.
According to a new survey issued this week by the American Planning Association, San Diego is the top choice to relocate.
The Harris Poll asked 1,040 adults, aged 21-65 with at least two years of college education, which top three metro areas interest them as a potential location.
Twenty-three percent listed San Diego, followed by New York City, Boston, Denver and San Francisco. For active boomers, San Diego was also No. 1 and for Millennials, it ranked third behind New York and Los Angeles.
Economics was at the heart of the study, released Wednesday, at the planners' national convention in Atlanta. Respondents said housing costs and the general cost of living play a strong role in where to move to.
But it's no surprise that the top cities, including San Diego have the highest housing costs because they are in the most demand, according to the planning group's president, Bill Anderson, the former San Diego city planning director who remains based here in a consulting job.
"If it was the just the price of housing, Mississippi would be the strongest economy in the country," Anderson said.
But he offered various ways to reduce San Diego prices, such as building more townhouses near transit, shopping and workplaces. He also said better education is important to people considering moving elsewhere.
"We're a work in progress," he said. "We've got to keep at it because other cities are trying to position themselves (to attract talent)," Anderson said.
Kelly Cunningham at the National University System Institute for Policy Research said more Boomers and Millennials moved here between 2008 and 2013, Generation Xers, aged 30-44, moved away, declining 7.3 percent over the same period.
"First-time home buyers are most likely to be Gen Xers, who apparently are moving away and taking their children with them to places they can afford a home to raise their kids in," Cunningham said.
Among the findings, the survey said investing in company relocations is not as effective as investing in local amenities when it comes to growing its talent base.
Mark Cafferty, CEO of the San Diego Regional Economic Development Corp., which traditionally tried to lure companies here, said the pitch increasingly must be to sell both San Diego's natural attractions and its leading-edge business base.
"Here you can retire or build a career," he said.
He was seconded by Jason Jordan, the planning association's policy director: "I think San Diego is a perfect example when you think of biotech sectors and some industries that have taken hold. There are reasons they want to be in that place. That's part of the strategy."
San Diego Mayor Faulconer said in a statement that he was not surprised San Diego is popular, but he said the area also should be touted for its startups, craft beer and defense industries, as well as high-tech and tourism. He recognized that economic issues remain at the forefront.
"One of my top priorities as mayor is to create good-paying jobs and economic opportunities to get more of America's talent to call San Diego home," Faulconer said in a statement.
SD: No. 1 place to relocate | UTSanDiego.com
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