Super Bowl commercials

[Dinner]

Not a single farmer has lost the family farm due to inheritance taxes in the last half century. As I recall one of the left leaning groups in the late 1990's (when Republicans were pushing to kill the estate tax over claims it hurt family farms) offered $1 million to anyone who could prove a single family farm was lost due to the estate tax and as yet, some 15 years or so later, no one has been able to do so. There is still an easy $1 million to be made if you can prove the estate tax hit a family farm.

[MichaeltheGreat]

Well if by "He-man" you mean gay bashing bigot, of course.

I can envision MrFun in a SmartCar more easily than I can envision him driving a RAM truck.

[MrFun]

I can envision MrFun in a SmartCar more easily than I can envision him driving a RAM truck.

har, har, har

[Aeson]

Such hideous pandering.

Considering who buys Ram pickup trucks, what else are they supposed to do? Pander to teens, drug dealers, welfare recipients, moms, or hipsters? (Although hipsters might actually work ... driving Ram trucks ... ironically.)

[MRT144]

Considering who buys Ram pickup trucks, what else are they supposed to do? Pander to teens, drug dealers, welfare recipients, moms, or hipsters? (Although hipsters might actually work ... driving Ram trucks ... ironically.)

Construction workers, plumbers, welders, you know, people that inhabit the post agrarian society of awesomeness.

[Aeson]

Construction workers, plumbers, welders, you know, people that inhabit the post agrarian society of awesomeness.

Those listed are all people who are likely to think that commercial is awesome ... and all (generally) share in the values attributed in the commercial as being indicative of the "farmer within us all".

[Ogie Oglethorpe]

Those listed are all people who are likely to think that commercial is awesome ... and all (generally) share in the values attributed in the commercial as being indicative of the "farmer within us all".

This. "a call to work ethic and self reliance."

[MRT144]

This. "a call to work ethic and self reliance."

The only farm I've ever worked on is a sex farm, trying to raise some hard love.

[MichaeltheGreat]

har, har, har

[Ogie Oglethorpe]

The only farm I've ever worked on is a sex farm, trying to raise some hard love.

Its all about planting seed.

[MRT144]

Its all about planting seed.

Plowing through some bean fields and poking some hay stacks.

[DinoDoc]

I like this Super Bowl ad:

[Sava]

I can envision MrFun in a SmartCar more easily than I can envision him driving a RAM truck.

Why? Trucks and smart cars are two sides of the same gay coin.

[DaShi]

Seriously. The goal of advertising.

Most ads 'fail' because while people think they are really funny or done well, people don't remember which product it was for.

Had Ogie not mentioned GoDaddy, I would not have remembered what that ad was for. This is occasionally a good thing, because I've boycotted some products because of their crappy commercials.

[PLATO]

THE GOAL of advertising is to get somebody to do what you want them to do... usually buy a product.

For that to happen:
They do have to KNOW your product
They have to see that the it fills one of their needs
Understand that it is the best choice to fulfill their needs
And then have to take action or buy the product.

This is done with a combination of awareness building, brand image/perception, and information
Which of these three is the most important may vary, but all our key to the buying decision.

A commercial where you can't even remember the product is a total waste of money and effort.

Just curious as to what you thought the most effective commercials were? Any consensus around the office?