Editor of New Republic on Euro anti-semitism

[Ming]

Originally posted by GP
I don't need to see any market research to tell what Washingotn opinion junkies listen to...or read...

Good point... anybody that has done their homework could tell you that. But the research was used to allocate the available budget to the right media IN THE RIGHT PERCENTAGES. It was used to determine which were more efficient...

[DinoDoc]

If you were going to ignore one group, you might as well pick the most ridiculous group to ignore.

[TCO]

Originally posted by Ming


Good point... anybody that has done their homework could tell you that. But the research was used to allocate the available budget to the right media IN THE RIGHT PERCENTAGES. It was used to determine which were more efficient...

Sounds good. My favorite story of yours is still the cable ad buy for 1 person!!

[Imran Siddiqui]

If you were going to ignore one group, you might as well pick the most ridiculous group to ignore.

The pro-Israeli crowd?

[Gatekeeper]

Imran, et al.:

This other group — the one that advocates the removal of Arafat's Nobel Peace Prize — does it have the same official capacity of those wishing for the removal of Peres' Nobel Peace Prize? Or are they just some third party w/o any connections to those who award the Nobel Peace Prize?

If so, my point is this: On one hand you have TPTB who award the Nobel Peace Prize wishing that they could take it away from Shimon Peres (and, conveniently, not saying anything about Arafat). OTOH, you have some fifth-rate unrelated third party demanding the removal of the Nobel Peace Prize from Yasser Arafat. What's more unexpected? The supposedly above-all-of-this Nobel Peace Prize Committee members or some inane group on the margins of history expressing a similar wish in regards to Arafat as the NPPC wishes for Peres?

My vote goes with the NPPC as the headline, deckhead, lead and top 1/3 of the story, with the rest of the story mentioning the wishes of this other group (among other salient points).

Gatekeeper

[Imran Siddiqui]

This other group — the one that advocates the removal of Arafat's Nobel Peace Prize — does it have the same official capacity of those wishing for the removal of Peres' Nobel Peace Prize? Or are they just some third party w/o any connections to those who award the Nobel Peace Prize?

Actually the other group does have some people that are on the board that vote for the Nobel Peace Prize.

[Gatekeeper]

Imran, et al.:

So, basically, we have a p*ssing contest among members of the same committee? Big whoop-de-doo, then.

Gatekeeper

[Adam Smith]

Ming, GP:

As a long-time DC area resident I've seen the full page issue ads which run opposite the "Hill" columns, two pages in front of the editorial page in the Post....and all the defense contractor ads on WTOP (all news radio)...they usually run just before the traffic report telling you how long the traffic backup is getting in to the Pentagon in the morning. Fascinating to hear the story from behind the scenes. Bit hard for me to imagine a defense contractor ad in TNR, but I did like the cable TV for one guy story. Go Golf Channel!

PS:
How do you find what the target audience reads? Specific surveys? Surveys done ofr other purposes? General media knowledge + educated guess?

[Felch]

Cable ad for one person? Must have been important.

[Ming]

Originally posted by Felch X
Cable ad for one person? Must have been important.

A multi billion dollar contract

And Adam Smith. At the time, research was lacking. So we used our Summer Interns to make phone calls based on lists that are public knowledge (no cost). We let the females call over the hill. And they were great for keeping very important people on the line long enough to answer our questions... no surprise


It was also award winning stuff... we got great information on what they actually read, and what they had "clipped" for them.

And, we were the first Defense Contractor to EVER sponser the Traffic reports in Washington... My idea

[DinoDoc]

Originally posted by Ming
A multi billion dollar contract

Care to elaborate?

[Ming]

Originally posted by DinoDoc
Care to elaborate?

If it was my MDC example... it was to keep the Apache sold at the current levels of production/contract... Big Bucks.. a couple of Billion

If it was the Nortel example running TV for one person... then it was for Backbone switching equipment for Sprint... only multi millions...

As I always say... know who you have to reach, and do it right

[Imran Siddiqui]

Originally posted by Gatekeeper
Imran, et al.:

So, basically, we have a p*ssing contest among members of the same committee? Big whoop-de-doo, then.

Gatekeeper

Yes, pretty much. But the Pro-Israeli crowd seems to bring up the group that wants Peres' prize removed, for no reason.

[TCO]

Ming, I used to wonder why you and RAH had so different jobs. (You shmoozy ad guy. Him dirt on fingernails, tech guy.) But now I see a common thread (market research).

[Ming]

To do my job, I have to understand my target audience. That's the key. If research isn't available, I just get it done however I can. It's information I need... for him, it's his "current" business.
Big difference