Tweet
Exactly.
However, IKEA has almost the optimal trade off. Quality is not really there, BUT it's ENOUGH quality considering the price. And they aren't competing in the same markets, the prices are _considerably_ lower, so consumers really do think.
For people like me, students etc, it's a life saver. Well I still can't afford IKEA prices either but once I get some money, then I can and it's the only place I could afford, first. They have huge collections, so what ever you need, IKEA should have it, and have it with the lowest prices, yet with the quality that the trade off is OK. That's the key.. they really can do that good.
Same with H&M.. their prices are low enough. It's really not designer clothing, but they try to imitate it, and then put them the lowest prices. Trade off again is OK. And the average consumer does care about the prices, comparing to designer prices, the choice is easy with lower income households and individuals. You can still look nice.
And for furniture etc, expensive area for consumers, well.. it's pretty clear. Of course the young indiviuals are even more to it, because they don't have a lot of money to consume. Furthermore, I'm not buying furniture next that I think will last my whole life, so I'm willing to make the trade off. The other option is to be without furniture.
However, IKEA has almost the optimal trade off. Quality is not really there, BUT it's ENOUGH quality considering the price. And they aren't competing in the same markets, the prices are _considerably_ lower, so consumers really do think.
For people like me, students etc, it's a life saver. Well I still can't afford IKEA prices either but once I get some money, then I can and it's the only place I could afford, first. They have huge collections, so what ever you need, IKEA should have it, and have it with the lowest prices, yet with the quality that the trade off is OK. That's the key.. they really can do that good.
Same with H&M.. their prices are low enough. It's really not designer clothing, but they try to imitate it, and then put them the lowest prices. Trade off again is OK. And the average consumer does care about the prices, comparing to designer prices, the choice is easy with lower income households and individuals. You can still look nice.
And for furniture etc, expensive area for consumers, well.. it's pretty clear. Of course the young indiviuals are even more to it, because they don't have a lot of money to consume. Furthermore, I'm not buying furniture next that I think will last my whole life, so I'm willing to make the trade off. The other option is to be without furniture.
@ European egalitarians with royal familes
Comment