I was not aware of this phenomenon before today. Very interesting...
Even so, chiefs are relatively rare compared with presidents and their various declensions (vice-, assistant-, etc). Almost everybody in banking from the receptionist upwards is a president of some sort. The number of members of LinkedIn, a professional network, with the title vice-president grew 426% faster than the membership of the site as a whole in 2005-09. The inflation rate for presidents was 312% and for chiefs a mere 275%.
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