Superbowl XLV - The Ads

[Ming]

As usual, USA Today provides us with rankings for this years Super Bowl Ads:

The 10 most popular

Advertiser Description Secs. Qtr. Score

Bud Light Dog sitter puts dogs to work 30 4 8.35
Doritos Dog's revenge for Doritos teasing 30 1 8.35
Volkswagen "Darth Vader" starts 2012 Passat 30 2 7.95
Doritos House sitter brings back grandpa from ashes 30 1 7.68
Pepsi Max Love hurts with bad girlfriend 30 1 7.56
CareerBuilder Bad chimps block guy in parking lot 30 2 7.54
Pepsi Max Reading thoughts on first date 30 4 7.52
NFL TV show clips of NFL fans 30 4 7.51
Bridgestone Beaver pays back good deed at bridge washout 30 4 7.44
Coca-Cola Border guards share Coke 60 3 7.41

The rest of the pack
Bridgestone Mistaken "reply all" leads to panic 30 1 7.39
Volkswagen Animated beetles show 2012 Beetle shape 30 4 7.34
Bud Light Kitchen redone with Bud Light 30 1 7.28
Doritos Licking, sniffing "best part" of Doritos 30 1 7.27
E-Trade Tailor measures baby 30 3 7.23
Budweiser Bud gives Old West Elton John feeling 60 2 7.21
Snickers (Mars) Richard Lewis, Roseanne Barr whine while logging 30 2 7.00
Chevrolet Silverado HD pickup rescues boy 30 1 6.97
Mercedes-Benz New 2012 models, classic cars and Diddy 60 4 6.95
Audi Escape from "old luxury" prison 60 1 6.93
Cars.com Let other buyers be your "poison taster" 30 3 6.89
Paramount Pictures Movie: Rango 30 4 6.83
CarMax Customer service shouldn't be thing of the past 30 3 6.81
Pepsi Max Nerd's revenge with torpedo chest 30 1 6.68
Coca-Cola Coke brings happiness to castle siege 60 2 6.67
Disney Movie: Pirates of the Caribbean: On Stranger Tides 30 3 6.66
Chevrolet Old folks confuse 42-mpg Cruze Eco 30 1 6.62
Chevrolet Teacher in her hot Camaro 30 4 6.57
Relativity Media Movie: Limitless 30 4 6.54
Teleflora Faith Hill gives guy Valentine's advice 30 2 6.53
Hyundai Sonata hybrid rocks old-style world 30 4 6.48
Fox Movie: Rio (Angry Birds, based on iPad/iPhone app} 30 4 6.34
BMW New X3 is designed, built in America 30 2 6.33
Paramount Pictures Movie: Transformers: Dark of The Moon 30 2 6.29
Disney Movie: Captain America: The First Avenger 30 2 6.26
Chevrolet Volt makes history at end of power cord 30 1 6.23
Paramount Pictures Movie: Super 8 30 2 6.20
CarMax Kid in a candy store, other good feelings 30 2 6.16
Kia Kia Optima is epic ride everyone tries to get 60 1 6.15
Disney Movie: Thor 30 2 6.06
Groupon Timothy Hutton uses coupon for Tibetan food 30 3 6.01
Bud Light Product placement gets more Bud Light 30 1 6.00
Chrysler Eminem celebrates Detroit, Chrysler 200 120 3 5.99
Universal Movie: Fast and Furious 5 30 1 5.99
Universal Movie: Cowboys & Aliens 30 1 5.97
Motorola Mobility Xoom tablet creates better world, gets girl 60 2 5.91
Skechers Kim Kardashian dumps trainer for shoes 30 4 5.91
Verizon Coming Verizon iPhone 30 4 5.91
Cars.com Cars check their Cars.com reviews 30 4 5.80
Lipton Brisk Why (animated) Eminem doesn't do commercials 30 1 5.79
Chevrolet Chevy Cruze gives Facebook update on first date 30 2 5.68
GoDaddy.co Joan Rivers is girl for new GoDaddy.co 30 1 5.59
Best Buy Justin Bieber, Ozzy Osbourne, buyback plan 30 3 5.48
Chevrolet Glee kids could get Cruze sedans (and go pro) 30 4 5.46
HomeAway Family vacation falls apart in hotel 30 3 5.44
BMW Diesel has ch-ch-changed to clean 30 2 5.34

The 5 least popular
Mini Cooper "Cram It in the Boot" game show 30 3 5.30
Stella Artois Women in tears as Adrien Brody loves only Stella 60 3 5.30
GoDaddy.com Danica Patrick, Jillian Michaels in the buff? 30 4 5.18
Hyundai Elantra shows compacts don't have to be boring or tiny 30 3 4.49
Hyundai Elantra breaks "good enough" compact trance 30 1 4.20

Overall, I wasn't impressed by this years crop of ads. I thought all the Doritos ads sucked, yet two of them scored in the top 4. E-trade probably had their worst year ever... with none of the spots even bringing a smile. I did like the Darth Vader spot, but it wasn't really outstanding.

Bud Lite and Budweiser had an off year in my opinion, even though the Dog Sitter spot tied for the lead in this methodology.

My Top Five in no particular order.

Volkswagen - "Darth Vader" starts 2012 Passat
Pepsi Max - Reading thoughts on first date
Bridgestone - Beaver pays back good deed at bridge washout
Audi - Escape from "old luxury" prison
Snickers (Mars) Richard Lewis, Roseanne Barr whine while logging (But, it was only funny once... after that...)

Overall, I wonder why many of the advertisers bothered to spend the money with some of the crap they put on the air.

What were you favorite or most hated ads.

[germanos]

What were you favorite or most hated ads.

Without having seen any of them i'd say "Stella Artois Women in tears as Adrien Brody loves only Stella" as Stella Artois is sure to give you diarhea.

[SlowwHand]

Bridgestone Beaver pays back good deed at bridge washout

[rah]

My favorite was the promo for HOUSE. Great takeoff on the famous Pepsi commercial.

Why none of the ads were spectacular this year, overall I was amused. (I'm not saying the commercial were great, just that I was amused.)

I did really like the CHEVY/Lassie spot.


And as weird as the Stella Artois ad was, at least I knew what it was a commercial for. The product was displayed many times.

And the COKE border guard one was like a SNL live script. Good concept but it played out too long.

[Donegeal]

I liked the Bud Light Product Placement in Movie ad as I like pointing out little details like that when I (re)watch movies.

I also like the Bud Light Kitchen Remodle because my wife is really into those redesign shows.

[Wezil]

Good lord! Did they find time to play a little football?

[Asher]

Says something when the ads are more interesting than the sport itself.

[Docfeelgood]

Says something when the ads are more interesting than the sport itself.

I thought it was a very good game.

[Imran Siddiqui]

The Bridgestone Beaver was great. As was the House one playing off the Mean Joe Greene ad. I also liked the Doritos bringing things back to life and the finger licking one. The Telefora one "you have a nice rack" one was great as well.

As for the serious ads, I really liked the Motorola Xoom playing off the old 1984 Apple ad and the Chyrsler 200 "Imported from Detroit".

[Imran Siddiqui]

Oh, and the Groupon ones were hilarious!

[Kidlicious]

They were pretty disappointing taking as a whole. The only one that was decent was the one with House. That was the last year I will watch the commercials. What a waste of time.

[Docfeelgood]

black betty

[Wezil]

That was the last year I will watch the commercials. What a waste of time.

I could list at least 100 things that would be more entertaining than watching hour after hour of commercials.

[-Jrabbit]

Overall, a pretty mediocre crop this year.

Very weird to see Eminem doing a car ad. His reformation from misogynist punk rapper to mainstream sellout is complete. I now expect to see him win multiple Grammies next week, outside the hip-hop categories.

[Imran Siddiqui]

Well it's a bit different from mainstream sellout... the ad was basically a "Detroit's Back" ad and Emimen is very proud of being from the Motor City.