David Denby, "Buried Alive" (The New Yorker, 1996)
"Even if the child’s character is not formed by a single TV show, movie, video game, or computer game, the endless electronic assault obviously leaves its marks all over him.... Sold a bill of goods from the time they are infants, many of today’s children, I suspect, will never develop the equipment to fight off the system of flattery and propitiation which soothes their insecurities and pumps their egos. By the time they are five or six, they’ve been pulled into the marketplace. They’re on their way to becoming not citizens but consumers....
Whether the sets are off or on, the cruddy tone is in the air and on the streets. The kids pick it up and repeat it, and every week there are moments when I feel a spasm of fury that surges back and forth between resentment and self-contempt. In those moments, I don’t like the way my boys talk -- I don’t like the way they think. The crude bottom-line attitudes they’ve picked up, the nutty obsessive profanity, the echo chamber of voices and attitudes, set my teeth on edge. The stuff fits, and they wear it. What American parent hasn’t felt that spasm? Your kid is rude and surly and sees everything in terms of winning or losing or popularity and becomes insanely interested in clothes and seems far, far from courage and selfhood.
Aided by armies of psychologists and market researchers, the culture industries reach my children at every stage of their desires and their inevitable discontent. What’s lost is the old dream that parents and teachers will nurture the organic development of the child’s own interests, the child’s own nature. That dream is largely dead. In this country, people possessed solely by the desire to sell have become far more powerful than parents tortuously working out the contradictions of authority, freedom, education, and soul-making."
"Even if the child’s character is not formed by a single TV show, movie, video game, or computer game, the endless electronic assault obviously leaves its marks all over him.... Sold a bill of goods from the time they are infants, many of today’s children, I suspect, will never develop the equipment to fight off the system of flattery and propitiation which soothes their insecurities and pumps their egos. By the time they are five or six, they’ve been pulled into the marketplace. They’re on their way to becoming not citizens but consumers....
Whether the sets are off or on, the cruddy tone is in the air and on the streets. The kids pick it up and repeat it, and every week there are moments when I feel a spasm of fury that surges back and forth between resentment and self-contempt. In those moments, I don’t like the way my boys talk -- I don’t like the way they think. The crude bottom-line attitudes they’ve picked up, the nutty obsessive profanity, the echo chamber of voices and attitudes, set my teeth on edge. The stuff fits, and they wear it. What American parent hasn’t felt that spasm? Your kid is rude and surly and sees everything in terms of winning or losing or popularity and becomes insanely interested in clothes and seems far, far from courage and selfhood.
Aided by armies of psychologists and market researchers, the culture industries reach my children at every stage of their desires and their inevitable discontent. What’s lost is the old dream that parents and teachers will nurture the organic development of the child’s own interests, the child’s own nature. That dream is largely dead. In this country, people possessed solely by the desire to sell have become far more powerful than parents tortuously working out the contradictions of authority, freedom, education, and soul-making."
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