From one of the many media newsletters I get...
AMID THE DEMOCRATIC DIN, DEAN EXCELS AT MEDIA SPIN - Based on a metric prized highly by Madison Avenue - media impressions - Howard Dean is clearly the Democratic frontrunner for a Presidential nomination. A year before Americans will vote for a president, Dean is leading his closest media rival - John Kerry - by a margin of two-to-one. Of course, the candidates have yet to make significant advertising buys, so the media impressions we're talking about there are the free kind - PR. During the month of November, Dean generated 2,906 press mentions among the major media outlets archived by Factiva, a joint venture of Dow Jones and Reuters that compiles news content. By comparison, Kerry accumulated only enough media clips - 1,678 - to secure what presumably might be a vice presidential candidacy. But former general Wesley Clark - whom many believe would make for a more ideal ticket with Dean - wasn't far behind with 1,469 clips. Meanwhile, distant runners Al Sharpton (683 media hits), Dennis Kucinich (630) and Carol Mosely Braun (343) will need to put their spin machines into high gear if they expect to close the gap. The Riff will be keep an eye on that, as Factiva plans to publish a Democratic candidate "Media Visibility Index" monthly through the Democratic National Convention in July.
Media Hits
Howard Dean 2,906
John Kerry 1,678
Wesley Clark 1,469
**** Gephardt 1,329
John Edwards 1,249
Joe Lieberman 1,225
Al Sharpton 683
Dennis Kucinich 630
Carol Moseley Braun 343
Media Hits
Howard Dean 2,906
John Kerry 1,678
Wesley Clark 1,469
**** Gephardt 1,329
John Edwards 1,249
Joe Lieberman 1,225
Al Sharpton 683
Dennis Kucinich 630
Carol Moseley Braun 343
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