I think that denial might be a cunning plan, like i think in our world of mass-market hyper hyped games(that mostly suck imho), a cunning plan could be to do the complete opposite and anti-advertise your game before release 
ok i'm clutching at straws - no Elite4 means i will be forced to carry on Thorssons quest in FFE for ever+ever
I better do some playing and writting this weekend then

ok i'm clutching at straws - no Elite4 means i will be forced to carry on Thorssons quest in FFE for ever+ever

I better do some playing and writting this weekend then

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