College Football 2010: So it begins

[Imran Siddiqui]

SEC has absolutely no leg to stand on regarding academics vs. athletics. Everyone knows that, even SEC fans.

[Guynemer]

Jesus H Christ in a cardigan sweater, complete bucket of epic fail for the Big Ten and their new logo and division names.

[Imran Siddiqui]

Yeah, I just saw. What in the world were they thinking?! Legends and Leaders? A logo that looks like a high school designed it (even that is generous) and keeping the "1", even though there are 12 teams?

[Al B. Sure!]

It's beyond me why they don't just call it the Big Twelve. Any reason for the persistence with the old name?

And it's 10, Imran, not just 1. Look at how the G is 0-like.

I wonder how much they paid these guys to make the new logo.

Here's one of the designers' take:

"The new Big Ten logo was developed to symbolize the conference's future, as well as its rich heritage, strong tradition of competition, academic leadership and passionate alumni," Gericke said in the conference's release. "Its contemporary collegiate lettering includes an embedded numeral '10' in the word 'BIG,' which allows fans to see 'BIG' and '10' in a single word. Memorable and distinctive, the new logo evolved from the previous logo's use of negative space and is built on the conference's iconic name, without reference to the number of member institutions."

It's funny how so full of **** the artist types are

[rah]

It's beyond me why they don't just call it the Big Twelve.

Isn't there already a BIG TWELVE

[Guynemer]

Seriously, rah: you, and/or your alleged twin, know a little something about advertising, marketing, etc. How the **** does an unmitigated catastrophuck like this--the logo and the division names--get past the initial fevered imaginings of muckety-mucks on painkillers? I mean, they HAD to focus group this ****, right? Who the **** was in the focus group? Were they surreptitiously slipped mescaline and PCP in their coffee?

What the ****ing ****? ARAAHRSIGHDJDGSHGDSJ





The only possible hope right now is that this is all an elaborate punking of Nebraska.

[Al B. Sure!]

Leaders and Legends

[Lord Avalon]

Big Ten logo (Hey, whaddyano, the smiley color is a match.)
Conference names



The MGoBlog post title is "Welcome to the Successories Conference."

How can the same group of people responsible for creating the BTN be responsible for this? Obviously the visionary bits of the BTN arrangement come from Fox, with Delany and company the lucky nomads who parked their camels in the right bit of desert and now get to call themselves an emirate.

[Tupac Shakur]

Seriously, rah: you, and/or your alleged twin, know a little something about advertising, marketing, etc. How the **** does an unmitigated catastrophuck like this--the logo and the division names--get past the initial fevered imaginings of muckety-mucks on painkillers? I mean, they HAD to focus group this ****, right? Who the **** was in the focus group? Were they surreptitiously slipped mescaline and PCP in their coffee?

What the ****ing ****? ARAAHRSIGHDJDGSHGDSJ

Well, there's your problem right there...

The design firm Pentagram came up with the new logo.

http://sportsillustrated.cnn.com/2010/football/ncaa/12/13/big-ten-divisions.ap/index.html#ixzz182PmWFMX

[Lord Avalon]

I happen to like this logo MGoBSam posted:

[Ming]

I happen to like this logo MGoBSam posted:

Simply love it Far better than what they now have. God only knows how much they paid the design firm for the piece of crap they ended up with. And yeah, I can't believe that they approved the work, and actually are going to use it. It's time to open up a design firm....

[Guynemer]

The MGoBlog post title is "Welcome to the Successories Conference."

Ahh, a fellow MGoBlog fan.

[Guynemer]

Well, there's your problem right there...

The design firm Pentagram came up with the new logo.

http://sportsillustrated.cnn.com/201...#ixzz182PmWFMX

Not only that, but in their statement, Pentagram mentioned the Big Ten's "world-class academic institutions," specifically mentioning OSU, PSU, MSU, Purdue, Wisconsin, and Northwestern.

I don't mean to sound arrogant, but... really? MSU, PSU, OSU? Northwestern and Michigan are a cut above the rest of the conference when it comes to academic reputation.

[Imran Siddiqui]

You are being a bit harsh on Penn State. Wisconsin is also pretty well respected academically.

[Guynemer]

True, especially for Wisky, but in the Big Ten, NW and U-M are the top tier. Getting way off point here, however.

The point: WTF Big Ten?