Beer does not naturally taste good. Period. I say this as someone who's never had a beer in my life, given, but it's like coffee - the taste in beer is not something the human palate evolved to enjoy. It is a taste that one enjoys because of the associations - relaxation, time with friends, college, whatever. I'm sure some beer has better elements of taste than others, but at the root of it, beer is not a drink that one simply enjoys from day one (in general, if not for every specific person).
As a result, lots of people enjoy lots of really ****y beers. It's often because when they were in college they drank whatever was available, and cheap; and at a lot of frats, especially in the midwest, that's PBR. So you associate the taste of PBR with memories of college, which often are good memories - and thus enjoy PBR well into your well-off adulthood.
As a result, lots of people enjoy lots of really ****y beers. It's often because when they were in college they drank whatever was available, and cheap; and at a lot of frats, especially in the midwest, that's PBR. So you associate the taste of PBR with memories of college, which often are good memories - and thus enjoy PBR well into your well-off adulthood.
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