Discounts are always better than surcharges. Duh.
Didn't Nestlé get in trouble for accounting irregulataries along this line? They charged a product at, say, $1 and gave a "discount" promotion to customers of $0.50. This was of course a sham, in that $0.50 was the real sales price by any reasonable measure. However, the reason they did this was to make the headline figure on the increase in like for like sales appear to be 100% (Sell 1 million @ $1 rather than @ $0.50, and you've doubled sales). The "discount" got lost in cost of sales.
Didn't Nestlé get in trouble for accounting irregulataries along this line? They charged a product at, say, $1 and gave a "discount" promotion to customers of $0.50. This was of course a sham, in that $0.50 was the real sales price by any reasonable measure. However, the reason they did this was to make the headline figure on the increase in like for like sales appear to be 100% (Sell 1 million @ $1 rather than @ $0.50, and you've doubled sales). The "discount" got lost in cost of sales.
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