You do if you want your product in their stores, Tingkai.
The manufacturer has the onus to manage the inventory. Bohunk retailer may order a million, but the manufacturer has to decide how many to deliver.
In some cases manufacturers actually buy shelf space. They pay rent on so many feet of shelf and get to decide what to put there and when to pull it out. As an example, when Vista released all the XP boxes got pulled from many chains. That's because MS not only still owned the unsold boxes, but they have the right to decide what gets put on 'their' shelves.
The manufacturer has the onus to manage the inventory. Bohunk retailer may order a million, but the manufacturer has to decide how many to deliver.
In some cases manufacturers actually buy shelf space. They pay rent on so many feet of shelf and get to decide what to put there and when to pull it out. As an example, when Vista released all the XP boxes got pulled from many chains. That's because MS not only still owned the unsold boxes, but they have the right to decide what gets put on 'their' shelves.
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