In the latest issue of Time magazine, there's an article entitled "The Hungry American". It deals with the phenomenon of hamburger and chicken fast food joints (an American invention) having been exported to the rest of the world, which then created its own versions of the same thing and which has now proceeded to export these versions back into the US.
The author claims that these establishments reflect how the est of the world sees the United States, though Americans might find them slightly over-the-top. Discussing Jollibee, a Filipino chicken-and-burger chain, the author has this to say:
The author claims that these establishments reflect how the est of the world sees the United States, though Americans might find them slightly over-the-top. Discussing Jollibee, a Filipino chicken-and-burger chain, the author has this to say:
Jollibee [...] makes McDonald's look like a funeral parlor. Its mascot is a jolly bee and the restaurants are all blindingly happy [...] Even if you gave Walt Disney all the ecstasy in the world, he would not have come up with this. [...] the inflated, happy fakeness of Jollibee makes you feel that the only American its Filipino owners have ever seen is Pamela Anderson
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