This is a serious question. Today I bought a bottle of "Red Beret" Cote du Rhone wine for $16.99. It is crap. If it was grown in California, Chile, or Australia it would be a $2.99 per bottle. I have noticed a trend that there are a lot of over priced generic blend French wines which are sold at a premium but which are actually total rubbish. Why are so many French wines garbage?
Maybe it is because people see that it is grown in France and are willing to pay a premium for it (this only works for so long as Cadalliac can testify) or maybe it is because of some defect in the French wine production system. I think it is a little of both with the edge going towards a defect in the current French system. The majority of French grape growers are small family farmers (the CAP subsidies system has made this possible) most of whom don't actually market their own wines. Instead each production region collectivizes the total grape harvest and blends it into large quantities of garbage wine. I suspect this is the main cause.
Lord knows France does make some excellent, though far to expensive, wines most of which come from elite producers who do not take part in the collectivized agreements. The elite producers do not want anyone else's grapes and they won't put their name on wine which has come from anyone else's vineyard.
What should France do? They have excellent wine growing regions but the way those regions are currently orginized causes the majority of the wine to be crap. Surely, there is a better way.
Maybe it is because people see that it is grown in France and are willing to pay a premium for it (this only works for so long as Cadalliac can testify) or maybe it is because of some defect in the French wine production system. I think it is a little of both with the edge going towards a defect in the current French system. The majority of French grape growers are small family farmers (the CAP subsidies system has made this possible) most of whom don't actually market their own wines. Instead each production region collectivizes the total grape harvest and blends it into large quantities of garbage wine. I suspect this is the main cause.
Lord knows France does make some excellent, though far to expensive, wines most of which come from elite producers who do not take part in the collectivized agreements. The elite producers do not want anyone else's grapes and they won't put their name on wine which has come from anyone else's vineyard.
What should France do? They have excellent wine growing regions but the way those regions are currently orginized causes the majority of the wine to be crap. Surely, there is a better way.
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