This is how smart Apple is.
Apple is regarded as one of the smartest companies out there. They understand people’s needs but more importantly their wants, and how they can make a buck out of it. I’ll show you how smart they really are, check out this story :
Mumbai, India. A place where iPods are not for the common man, or even the middle class man. We all listen to the radio. In early 2006, there was only one English radio station (the rest being Hindi) named GO 92.5FM. This means that instead of having to shell out money on an iPod, we would just listen to the radio, which played what we wanted. Here is where Apple came in. What Apple did is something no company has done before. They bought GO 92.5FM (it is not confirmed that they purchased the entire thing, but it is known that they had something to do with it going all-Hindi, it could have been a large pay off instead) and changed it into an all-Hindi radio station and renamed it ‘Radio One’. Why would they do that? Let all of the English music fans in Mumbai be deprived of our tunes. Simple: it boosted iPod sales. Soon after, we began to see iPod ads in newspapers. Since we could not rely on the radio, we HAD to buy iPods (or some other MP3 player, but since Apple bought the station lets talk iPods) so we can carry around our beloved English music.
Now that is why Apple is such a great company. They have the wit to outrun the other competitors. They made sure that this means more iPod sales, not more sales for Samsung, by clever timing of advertising, and hey, we all love iPods anyways, but they just made us buy one.
Apple is regarded as one of the smartest companies out there. They understand people’s needs but more importantly their wants, and how they can make a buck out of it. I’ll show you how smart they really are, check out this story :
Mumbai, India. A place where iPods are not for the common man, or even the middle class man. We all listen to the radio. In early 2006, there was only one English radio station (the rest being Hindi) named GO 92.5FM. This means that instead of having to shell out money on an iPod, we would just listen to the radio, which played what we wanted. Here is where Apple came in. What Apple did is something no company has done before. They bought GO 92.5FM (it is not confirmed that they purchased the entire thing, but it is known that they had something to do with it going all-Hindi, it could have been a large pay off instead) and changed it into an all-Hindi radio station and renamed it ‘Radio One’. Why would they do that? Let all of the English music fans in Mumbai be deprived of our tunes. Simple: it boosted iPod sales. Soon after, we began to see iPod ads in newspapers. Since we could not rely on the radio, we HAD to buy iPods (or some other MP3 player, but since Apple bought the station lets talk iPods) so we can carry around our beloved English music.
Now that is why Apple is such a great company. They have the wit to outrun the other competitors. They made sure that this means more iPod sales, not more sales for Samsung, by clever timing of advertising, and hey, we all love iPods anyways, but they just made us buy one.
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