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It obviously doesn't have the intended effect on you then. 
I don't eat that crap.
I don't eat that crap.
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Life is not measured by the number of breaths you take, but by the moments that take your breath away.
"Hating America is something best left to Mobius. He is an expert Yank hater.
He also hates Texans and Australians, he does diversify." ~ Braindead -
And I didn't join the navy because of their slogan (I have no idea what it was back in 1990). I joined for the career opportunities.Comment
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Which gives me a new idea for a slogan:
Navy gay
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You and TCO talk that Navy and Gay a lot. Where there's smoke, ....
Life is not measured by the number of breaths you take, but by the moments that take your breath away.
"Hating America is something best left to Mobius. He is an expert Yank hater.
He also hates Texans and Australians, he does diversify." ~ BraindeadComment
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A lot of people join the army for an economic leg up, and to develop skills they can use in "later life".Originally posted by Sirotnikov
Say, so what exactly is the difference between the army and the marines, now?
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Nobody joins the Marines to do that.No, I did not steal that from somebody on Something Awful.Comment
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"Army: Be All You Can Be" — I never had a problem with that slogan. They oughta bring it back and stop wasting taxpayers' money.
Gatekeeper"I may not agree with what you have to say, but I'll die defending your right to say it." — Voltaire
"Wheresoever you go, go with all your heart." — ConfuciusComment
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... there's seamen.Originally posted by SlowwHand
You and TCO talk that Navy and Gay a lot. Where there's smoke, ....
The cake is NOT a lie. It's so delicious and moist.
The Weighted Companion Cube is cheating on you, that slut.Comment
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There's probably legal issues.
Who actually owns a slogan -- the client, or the agency?No, I did not steal that from somebody on Something Awful.Comment
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A better slogan for them now would be 'INCOMING!!!'
Speaking of Erith:
"It's not twinned with anywhere, but it does have a suicide pact with Dagenham" - Linda SmithComment
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Somebody set us up the bomb, army strong!In Soviet Russia, Fake borises YOU.Comment
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The client owns it... so there would be no legal issues.Originally posted by The Mad Monk
There's probably legal issues.
Who actually owns a slogan -- the client, or the agency?
"Be all you can be" was as good a slogan as the Army could ask for. But the Army was stupid, and blamed their recruiting problems on the slogan and not the real issues... and they changed agencies. With most agency changes comes a new slogan/program...
The army of one stuff was total crap... so a new agency, and now a new slogan. It sounds like something that could only come out of the "research it to death" process... a process that ensures a bland and almost meaningless slogan.
Some companies are truly smart, and realize that new isn't always better... and actually go back to slogans/ideas that had worked before. The Army would have been smart to do the same.Keep on Civin'
RIP rah, Tony Bogey & Baron OComment
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GAIJIN SMASHTHEY!!111 OMG WTF LOL LET DA NOMADS AND TEH S3D3NTARY PEOPLA BOTH MAEK BITER AXP3REINCES
AND TEH GRAAT SINS OF THERE [DOCTRINAL] INOVATIONS BQU3ATH3D SMAL
AND!!1!11!!! LOL JUST IN CAES A DISPUTANT CALS U 2 DISPUT3 ABOUT THEYRE CLAMES
DO NOT THAN DISPUT3 ON THEM 3XCAPT BY WAY OF AN 3XTARNAL DISPUTA!!!!11!! WTFComment
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Be all that you can be
Other slogans since
Grog
Grog with Tank
-Arriangrog want tank...Grog Want Tank... GROG WANT TANK!
The trick isn't to break some eggs to make an omelette, it's convincing the eggs to break themselves in order to aspire to omelettehood.Comment
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Too many audio syllables, too long in visual space.Originally posted by Zkribbler
Maybe something like: "U.S. Army -- protecting the Constitution, our liberties and the American people."
Actually... "Built Ford Tough" clearly already has a verb; there's no real confusion there, because "Ford" is being used as an adverb for the adjective "Tough". Contrast that to "Army Strong", where, sans verb, it's much easier to parse that fragment in multiple fashions.Originally posted by Darius871
I don't remember anyone *****ing about "Built Ford Tough," "Blade Close, Electric Smooth," etc etc etc. Slogans were never meant to be grammatical; they're meant to be catchy.
As far as "Blade Close, Electric Smooth", I've never heard of it, but I'll say that it's a terrible slogan that I would gripe about.
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Anyway, yes, I tend to agree with Ming. This reeks of committee creative development, meaning that all the good ideas got squashed under hours and hours of meetings.
I expect that a year or two along the line, they'll see that this slogan isn't giving them the ROI they'd like (I don't forsee higher recruitment numbers, honestly)... and that they'll ditch this slogan and move onto a new one when that contract runs out...
...and completely ignoring the fact that there are other, much more visible reasons, why people aren't enlisting.B♭3Comment
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