Anyone know anything about web advertising?

[OzzyKP]

Three of them pay $40-$50 a month each.

The fourth advertiser is a different situation. They had me set up link farms on a sub-domain, like this: http://stockdir.youthrights.org/ But since it is entirely out of sight of all my users I think it is a good deal, just one link to each page at the bottom of our forums. Those also pay $50 a month each, but the company has 5 of them.

So what you see there brings us around $400 a month. And we are about to add another link farm for $70 a month.

Best yet they aren't on our main page at all, just on the forums, which is nice considering we are a non-profit and it'd look bad otherwise (I think).

[*End Is Forever*]

What sort of click-through rate do your advertisers get?

[OzzyKP]

I don't know.

We don't deal with click through at all. We tried Google ads for a few months and were averaging less than $30 a month and they took up waaay more room on the page than the ones we currently have. So now we just stick with the text ads, and they pay a set fee per month, it doesn't involve click-through at all.

[MarkG]

Originally posted by Ming
Good advice... normal pricing for general interest sites is about $10 to $25 dollars per thousand...

i must have been involved in the wrong site, but we had never had $10 (let along $25) CPM campaigns, even in the golden days of web advertising....

[Ming]

For "general" sites, CPM's could be as low as the $2.50 range. Highly targeted/selective audience sites are the one that can command 10 - 25 dollars. Apolyton would fall in the lower range because you have a more general audience.