As far as my historical knowledge tells Spiffor is right and saying that US was "the undisputed hegemon of the west" he is right as well, as if the West are being Westo-to-Europe or Over-The-Lake (from European viewpoint), US has been a hegemon ever since the second war with english (first was mostly to fight them off, second was mostly to get an upper hand in land forces in North America).
And the thing about popculture is something which anti-globalists often name as one of the main reasons why they are opposing globalisation.
Under current circumstances words "globalisation" and "americanisation" are almost sinonymes.
It may seem to not be so for an English speaker, but it's especially visible in countries which hadn't been previously exposed to it - former USSR (and Im from Latvia).
Historically France was considered the most powerful land nation in Europe (count Russia out) since Spanish bankruptcy in 17th century.
It was defeated in 1871 (war with Prussia), but it was quite a minor blow to french being elite language, more to their military prestige.
Then was WW1 which France held off, but it was also a minor blow to their elitary language status.
WW2 was major one because France was knocked off the diplomatical pane effectively being a puppet of Hitler.
In this was most diplomacy was conducted in English, German and Russian, the second one later fell as to their defeat and the two other ones remained diplomatical languages until around 1991.
And the thing about popculture is something which anti-globalists often name as one of the main reasons why they are opposing globalisation.
Under current circumstances words "globalisation" and "americanisation" are almost sinonymes.
It may seem to not be so for an English speaker, but it's especially visible in countries which hadn't been previously exposed to it - former USSR (and Im from Latvia).
Yes, and it is after WW2 that French was actually losing ground as the elite language.
It was defeated in 1871 (war with Prussia), but it was quite a minor blow to french being elite language, more to their military prestige.
Then was WW1 which France held off, but it was also a minor blow to their elitary language status.
WW2 was major one because France was knocked off the diplomatical pane effectively being a puppet of Hitler.
In this was most diplomacy was conducted in English, German and Russian, the second one later fell as to their defeat and the two other ones remained diplomatical languages until around 1991.
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