Super Bowl Advertising Poll

[Ming]

Results from USA Today's annual poll on Super Bowl commercials...

How the ads ranked

Advertisers paid a record average $2.4 million per 30-second spot to get their ads in the game. The rankings:

10 most popular
Company Description Score
Anheuser-Busch Pilot jumps out of plane for six-pack of Bud Light after skydiver refuses. 8.65

Ameriquest Mortgage Store customer's cell phone chat misunderstood to be robbery. 8.06

Anheuser-Busch American troops get standing ovation thank you at airport. 7.94

CareerBuilder.com Guy in boardroom won't kiss-up to monkey boss — but one monkey does. 7.86

CareerBuilder.com Guy sits on whoopee cushion as prankster monkey colleagues laugh. 7.81

CareerBuilder.com Guy can't get work done because he works with a bunch of monkeys. 7.77

Anheuser-Busch Guy at game sees cell phone photo of his girl at home with another guy. 7.71

Ameriquest Mortgage Romantic dinner goes awry after cat knocks over spaghetti sauce. 7.67

Emerald Nuts Nut-loving dad takes grief from unicorn, Santa Claus and the Easter Bunny. 7.61

Pepsi Cindy Crawford, other women eye handsome Diet Pepsi drinker. 7.54

The rest of the ads
Anheuser-Busch Ostrich, giraffe, kangaroo and cute pig audition to join the Clydesdales. 7.44

Anheuser-Busch Cedric is designated driver who gets clubgoers doing his driving dance. 7.30

Olympus Tourists take pictures and groove with camera that also plays music. 7.27

Pepsi P. Diddy, other stars start Hollywood trend driving Diet Pepsi trucks. 7.03

Anheuser-Busch Parrot protects woman at bar from creep who wants to buy her a Bud. 6.99

FedEx Burt Reynolds dances with bear in ad with Top 10 Super Bowl ad tips. 6.98

MasterCard Famous brand icons from Jolly Green Giant to Pillsbury Doughboy get together for MasterCard. 6.97

Anheuser-Busch Cedric's island dream turned into nightmare by nagging beauties. 6.90

Anheuser-Busch Rich guy not smooth, smooth guy not rich, Michelob Amber Bock is both. 6.56

Sony Pictures Promoting the comedy film Hitch with Will Smith. 6.41

Frito-Lay After kid hits ball over the fence, M.C. Hammer gets tossed back. 6.39

Paramount Pictures Studio promote Spielberg/Hanks film War of the Worlds. 6.36

Buena Vista Promotion for The Pacifier with Vin Diesel. 6.31

Subway Police find two teen boys in steamy car eating toasted sub sandwiches. 6.29

Olympus Bridesmaids in odd dresses dance to camera that also plays music. 6.19

Verizon Wireless Ad for new VCast Service that puts TV-like video on cell phones. 6.16

Pepsi Pepsi bottles sing when caps are lifted in iTunes giveaway promotion. 6.01

GoDaddy.com Buxom woman's wardrobe malfunction upsets censorship committee. 5.98

Paramount Pictures Studio promotes film remake of The Longest Yard. 5.97

20th Century Fox Studio promoting upcoming animated film Robots. 5.94

McIlhenny Tabasco Bathing beauty's tan lines display the hot sauce's unique qualities. 5.92

Paramount Pictures Studio promotes film Sahara. 5.92

Eli Lilly-Cialis Couples in romantic settings ogle to classic song Be My Baby. 5.88

MGM Studios Studio promoting upcoming film Be Cool. 5.75

Toyota Ad promotes Toyota's hybrid vehicle Prius. 5.75

Staples From school room to operating room, life is simpler with "Easy Button." 5.73

Warner Bros. Studio promotes upcoming film Constantine. 5.65

Ford-Volvo Rocket launches with "My Other Vehicle is a Volvo XC90" bumper sticker, Virgin Atlantic's Richard Branson pitches contest for ride in space. 5.65

Visa Animated superheroes respond after woman loses Visa check card. 5.64

GM-Cadillac Speedy new Cadillacs blast out of tunnel, disappear in puff of smoke. 5.55

Warner Bros. Studio promotes upcoming film Batman Begins. 5.54

NFL NFL icons from Vince Lombardi to John Elway hoist Super Bowl trophy. 5.51

Honda-Ridgeline New Honda pickup drives on mountain ridge. 5.49

Unilever-Degree Grown-up mama's boy can't let go of his mama in deodorant spot. 5.43

Pepsi Gwen Stefani and Eve glam up iTunes giveaway promotion with their hit song Rich Girl. 5.31

MBNA Gladys Knight tears up the field as rugby star in Affinity credit card ad. 5.29

McDonald's Couple hold Web auction for french fry that looks like Abraham Lincoln. 5.19

Cosentino Silestone countertops Mike Ditka, Jim McMahon, William "Refrigerator" Perry and Dennis Rodman debate who best fits with Diana Pearl countertop style. 5.18

Quiznos Baby Bob for Quiznos subs. 5.01

Honda-Ridgeline New Honda pickup appears to drive through clouds. 4.99

5 least popular

Taco Bell Chicken enchilada dropped on sports card collection. 4.98

Bubblicious LeBron James blows big bubble for Bubblicious. 4.92

Anheuser-Busch Introduction of Budweiser Select low-carb beer with no aftertaste. 4.78

Ciba Vision People float in bubbles for O2OPTIX silicone hydrogen contact lenses. 4.44

Napster Feline icon at football game holds up sign comparing price of new Napster service with rival iTunes. 4.37

Do you agree... disagree... which was your favorite?

I personally liked the Fedex's ten things that make for a good commercial... but then again, I'm in the advertising business

[OzzyKP]

I liked the cat/spagetti sauce one. That was the crowd pleaser at my party.

[Harry Tuttle]

Originally posted by OzzyKP
I liked the cat/spagetti sauce one. That was the crowd pleaser at my party.

Definately. I thought that was the best one

[Ming]

Originally posted by OzzyKP
I liked the cat/spagetti sauce one. That was the crowd pleaser at my party.

That one got the most laughs in our house... the final shot with him holding the cat, the knife, sauce all over the floor... a classic

[The Mad Monk]

Favorites, in order (I thought the first three were hilarious):

Ameriquest Mortgage Romantic dinner goes awry after cat knocks over spaghetti sauce. 7.67

Pepsi P. Diddy, other stars start Hollywood trend driving Diet Pepsi trucks. 7.03

Ameriquest Mortgage Store customer's cell phone chat misunderstood to be robbery. 8.06

The commercial (which I CANNOT find in the above list) where the Mustang convertible is frozen over at an interesction in Minnesota

Anheuser-Busch Guy at game sees cell phone photo of his girl at home with another guy. 7.71

Frito-Lay After kid hits ball over the fence, M.C. Hammer gets tossed back. 6.39

Unilever-Degree Grown-up mama's boy can't let go of his mama in deodorant spot. 5.43

Anheuser-Busch Pilot jumps out of plane for six-pack of Bud Light after skydiver refuses. 8.65

Anheuser-Busch Parrot protects woman at bar from creep who wants to buy her a Bud. 6.99

FedEx Burt Reynolds dances with bear in ad with Top 10 Super Bowl ad tips. 6.98 (might be higher, but it felt a little forced).

MasterCard Famous brand icons from Jolly Green Giant to Pillsbury Doughboy get together for MasterCard. 6.97

Paramount Pictures Studio promote Spielberg/Hanks film War of the Worlds. 6.36 (mainly here because I recognized some of the backgrounds).

[OzzyKP]

Though considering this thread was started by Ming, is it harmless off-topic fun or is this market research?

[Imran Siddiqui]

Ameriquest Mortgage Romantic dinner goes awry after cat knocks over spaghetti sauce. 7.67

How was that NOT #1?

FedEx Burt Reynolds dances with bear in ad with Top 10 Super Bowl ad tips. 6.98

That was definetly a great one as well.

Napster Feline icon at football game holds up sign comparing price of new Napster service with rival iTunes. 4.37

What pissed me off about that commerical was: NEW ENGLAND AND PITTSBURGH CAN'T PLAY AGAINST EACH OTHER IN THE SUPERBOWL!

[Harry Tuttle]

What exactly was that MBNA commercial with the rugby team and the old singer about?

[Shi Huangdi]

Cat/Spaghetti one was definitely the best.

[alva]

Must say that I can't recall ever debating the commercials being aired during a World-cup footie game.
Am I the only euro-com who finds this tradition rather... odd?

[Brundlefly]

The one with the big breasted woman in court was the best..

[Dinner]

I'm going with the cat/spagetti/girlfriend walks in one.

[Ming]

Originally posted by alva
Must say that I can't recall ever debating the commercials being aired during a World-cup footie game.
Am I the only euro-com who finds this tradition rather... odd?

Understandable... but the media has built up the event since more people in the US watch the Super Bowl than any other program on TV during the year. And for some years, when the game truely sucks, the advertising is the only interesting thing later in the game

Fortunately, there have been some good games lately... but there was a period when the average game was a blow out early, and not very interesting to watch

[MikeH]

Originally posted by alva
Must say that I can't recall ever debating the commercials being aired during a World-cup footie game.
Am I the only euro-com who finds this tradition rather... odd?

World Cup Footie is always on the BBC here. No ads.

[Imran Siddiqui]

Originally posted by Harry Tuttle
What exactly was that MBNA commercial with the rugby team and the old singer about?

Ah, you first had a rugby team (and a voice over saying no pads, etc) and then for some reason Gladys Knight was brought in and she took the pitch and ran it into the end. Cut to MBNA saying we have a credit card picture for everyone.