For a marketing assignment for Uni, I need some information from gamers.
The idea of the assignment is that Dell Computers extends its assortment by entering the gamer market (next to the business market and the standard consumer market).
The new product is a PC tailored to fit gamers. Dell's usual "built-to-order" business model will be maintained, the only difference is that the components will be more high-end, suitable to play (resource-intensive) games.
We're currently in the planning and pre-analysis stage of the assignment, and we need to conduct some research.
That's where I turn to my fellow Apolytoners
I have some questions concerning the consumer/product-relationship:
1) Self-relevance
If you were to buy the Dell "gaming rig", what would drive you to buy it (as opposed to building it yourself e.g.)?
Relevant determinants could be: attributes (price, components etc.), functional consequences (performance, durability etc.), psychosocial consequences (personal feeling, feelings of others about you etc.), and values (self-esteem, and other preferred modes of behavior and states of being).
2) Knowledge
a) Would you what to buy (which components to order)?
b) Would you know what to buy it for?
c) Would you consciously use the product for its purpose (gaming)?
I hope I can get some answers here
Edit: rephrased question 1) to be more hypothetical
The idea of the assignment is that Dell Computers extends its assortment by entering the gamer market (next to the business market and the standard consumer market).
The new product is a PC tailored to fit gamers. Dell's usual "built-to-order" business model will be maintained, the only difference is that the components will be more high-end, suitable to play (resource-intensive) games.
We're currently in the planning and pre-analysis stage of the assignment, and we need to conduct some research.
That's where I turn to my fellow Apolytoners

I have some questions concerning the consumer/product-relationship:
1) Self-relevance
If you were to buy the Dell "gaming rig", what would drive you to buy it (as opposed to building it yourself e.g.)?
Relevant determinants could be: attributes (price, components etc.), functional consequences (performance, durability etc.), psychosocial consequences (personal feeling, feelings of others about you etc.), and values (self-esteem, and other preferred modes of behavior and states of being).
2) Knowledge
a) Would you what to buy (which components to order)?
b) Would you know what to buy it for?
c) Would you consciously use the product for its purpose (gaming)?
I hope I can get some answers here

Edit: rephrased question 1) to be more hypothetical
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