I never do, but nearly every "Making of" documentary ends with the director or a lead actor asking the audience to make sure to "go more than once if you like it". I also read a recent George Lucas interview, where he laments the forthcoming total downfall of Hollywood because greedy people don't go to see movies more than once anymore. He says he just hopes the industry lasts long enough for him to make Episode III.
I am a bit taken aback that Hollywood reasonably expects us to see movies more than once. Does anyone out there actually do so?

I am a bit taken aback that Hollywood reasonably expects us to see movies more than once. Does anyone out there actually do so?
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