The Ipod Mini or how Apple dropped the ball....

[Tis I]

I saw the press conference unveiling the Ipod Mini on BBC's world news. They said it holds 1,000 songs compared to 10,000 songs for the regular versions. Since i have just 2000 songs and am a poor college student who can't justify spending $300 on an MP3 player, i was reasonably estactic.

Of course i was expected that the Mini's would be priced somewhat more resonably, like maybe $100-150. I'm by no means an expect on MP3 players but at this price i believe the Ipod Minis would sell like hotcakes.

But no, they're selling for $250 dollars. For 50 dollars more you can get a 15 gig Ipod instead of the 4 gig Ipod minis.

What the hell was apple thinking...

[Nubclear]

It's not made for you though It's made for people like Agathon.

[Asher]

Hello, when was the last time Apple made any sane business decision?

[Asher]

It's also not that innovative, Rio announced a 4GB player that supports more formats with slightly smaller dimensions a day before. A 1.5GB version is also available for $199.

[TCO]

But does it come in yummy yougurt colors. Does it have the apple brand name?

[Asher]

Originally posted by TCO
But does it come in yummy yougurt colors. Does it have the apple brand name?

No to the colors. It's got the Rio brand name, who's been making MP3 players long before Apple.

[Nubclear]

Originally posted by Asher

No to the colors. It's got the Rio brand name, who's been making MP3 players long before Apple.

What? Apple has been making MP3 players since 1950

[yavoon]

if apple told u it would sell a 350$ mp3 u would scream bankruptcy. but instead it went ballistic.

apple has no chance of winning a price war. so why go and fight one?

also I'd like to see u business savants take apple computer and keep it profitable. sounds like a tall order if you ask me. I'm surmising that u'd all just wet urself then beat ur head against a wall.

[TCO]

Originally posted by Asher

No to the colors. It's got the Rio brand name, who's been making MP3 players long before Apple.

well a sane businessman says apple brandname is worth more than a traditional MP3 maker. remember we are going after many people who are moving into this media. Not an established market.

[Kuciwalker]

Originally posted by Comrade Tassadar


What? Apple has been making MP3 players since 1950

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[Asher]

Originally posted by yavoon
if apple told u it would sell a 350$ mp3 u would scream bankruptcy. but instead it went ballistic.

apple has no chance of winning a price war. so why go and fight one?

also I'd like to see u business savants take apple computer and keep it profitable. sounds like a tall order if you ask me. I'm surmising that u'd all just wet urself then beat ur head against a wall.

How could the company be unprofitable with the zombie-like following willing to shell out tons of money for things worth a fraction of that?

[yavoon]

Originally posted by Asher

How could the company be unprofitable with the zombie-like following willing to shell out tons of money for things worth a fraction of that?

I think u all propose them turning out relatively cheap product that does not appeal to fashion but to utilitarianism.

at which point they'd promptly be undercut and raped.

the "zombie" following had to be BUILT. it wasn't god given. and it can't be duplicated at a moments notice by other ppl(or they would gladly do it).

so I say again. u can diss apple all u want. but if u were given the reigns u would run the company into the ground and whine about it along the way.

[Nubclear]

Originally posted by skywalker


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I'm in someones sig now.

[Ogie Oglethorpe]

Big deal first mover advantage. Not sustainable.

[Asher]

Originally posted by yavoon
I think u all propose them turning out relatively cheap product that does not appeal to fashion but to utilitarianism.

at which point they'd promptly be undercut and raped.

the "zombie" following had to be BUILT. it wasn't god given. and it can't be duplicated at a moments notice by other ppl(or they would gladly do it).

so I say again. u can diss apple all u want. but if u were given the reigns u would run the company into the ground and whine about it along the way.

I wouldn't run the company into the ground, I'd sell it to Microsoft.

The zombie following was attained by Jobs' charisma, Jonathan Ive's unique designs, and an undeniable penchnat for style over substance. They've successfully captured the artist market, who typically don't know **** about what they're doing or how computers work, and overcharge them for millions. These are the same kind of people who buy VW Beattles with flower holders, and repaint their Ikea furniture to match a themed decor.

It could be copied by most tech companies, but most tech companies realize how tiny that market is and how THAT would run their companies into the ground.

Apple's got a niche market, and it'll forever stay that way unless they charge reasonable prices. But they don't, because morons believe their high prices equate high quality...