Brand Extension Research Survey

[Zopperoni]

G'day,

For a marketing course, I need respondents for a survey.
The theme (this time) is brand extensions.

The survey can be found here:

http://www.zopperoni.net/vu/mk1_survey1_en.html

Thanks in advance.

[JohnT]

I was going to participate, but, well, I don't drink and I don't have the foggiest what a "Bang and Olufson" is.

[alva]

B&O = top of the line music systems ( way expensive !!! )

[alva]

With which quality level do you associate the brand Heineken?
(1 = inferior, 7 = superior)

No points for guessing my answer.

[Zopperoni]

Originally posted by JohnT
I was going to participate, but, well, I don't drink and I don't have the foggiest what a "Bang and Olufson" is.

You don't have to be a drinker. It's about the association you make with the brand name (not the products per se).

B&O is a home video/audio brand.

[alva]

Done.

[Provost Harrison]

Oh my god, I looked at it and just suddenly realised I can't be arsed...I will look at it later...

[JohnT]

Done. Didn't answer the questions regarding B&O, however. I do think they make a good railroad though.

[Stuie]

I skipped the B&O section, as I too am totally unfamiliar with their product.

So shoot me.

[duke o' york]

Well I answered your questions, but I'm pretty sure that all of the companies you mentioned do manufacture the "alternative" items, just under a different trade name.
The brands are different, but the manufacturer is the same company.

[VetLegion]

Done

Hope to have helped.

[SlowwHand]

Bang & Olufsen made the most remarkable turntables I ever saw.

(Talking vinyl recordings here, for you pups )

[Hueij]

Originally posted by SlowwHand
Bang & Olufsen made the most remarkable turntables I ever saw.

(Talking vinyl recordings here, for you pups )

Listen to grandpa kiddo's, for once in his life he is right

I never had the money to get me one

[SlowwHand]

The first time I saw one, it was suspended upside-down, playing the recording.

[Az]

I don't know some of the products.