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Can Coca-Cola do anything right?

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  • Can Coca-Cola do anything right?

    After reports of dangerous pesticide levels in the drinks and cadmium in the waste at their Indian plant, Coke have now admitted rigging a marketing test and misleading Burger King.

    BBC, News, BBC News, news online, world, uk, international, foreign, british, online, service


    Coca-Cola has apologised to Burger King for a rigged marketing test that led the chain to try to sell Frozen Coke to its customers.

    Coca-Cola has agreed to pay Burger King $21m (£12m) in compensation after admitting that it faked tests in 2000 that led to the widespread adoption of Frozen Coke machines at the hamburger chain.

    The settlement will resolve the ongoing dispute between the two companies, according to news agency reports, quoting a letter from Burger King head office to its local branches.

    In June, the world's biggest soft drink company acknowledged that some of its employees undermined the test of Frozen Coke three years ago at Burger King restaurants in Virginia and said the workers had been disciplined.

    Burger King franchise owners have been angry that sales of the slushy beverage have been disappointing.

    Now each franchise which bought a Frozen Coke machine will receive $1,000 from Coke and up to $500 in repair costs.

    Coke will also ensure that no franchise has lost money on their investment, and pay Burger King's head office $6.4m to advertise the brand.

    Burger King, which reportedly invested $10m in promoting Frozen Coke, had threatened to abandon it in January after disappointing sales.

    Burger King chief executive Bradley Blum said that the settlement was "fair and equitable" in a letter to franchisees, and urged them to approve the deal.

    More than 80% of the franchise holders must agree to the deal in order for it to be approved.

    Burger King operates 8,000 restaurants in the United States.

    Last year it was sold to a private US equity firm for $1.5bn by its parent company, UK drinks giant Diageo.

    The U.S. Attorney's Office in Atlanta is still investigating the allegations of a rigged test, first made in a whistleblower's lawsuit.


    Never give an AI an even break.

  • #2
    In their defence:
    Coke mixes well with alcohol

    Pepsi had higher levels of pesticides at their Indian plant.
    I'm building a wagon! On some other part of the internets, obviously (but not that other site).

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    • #3
      Of course they can... look at the market penetration of Coke. That's pretty damn 'right' .
      “I give you a new commandment, that you love one another. Just as I have loved you, you also should love one another. By this everyone will know that you are my disciples, if you have love for one another.”
      - John 13:34-35 (NRSV)

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      • #4
        I don't have a problem with Coke, it's nice stuff Frozen Coke (I'm presuming like a Coke Squishy or Slush Puppy to us Brits?) sounds quite nice actually. And nothing beats Coke, rum, a load of lime and a dash of lemon juice
        Smile
        For though he was master of the world, he was not quite sure what to do next
        But he would think of something

        "Hm. I suppose I should get my waffle a santa hat." - Kuciwalker

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        • #5
          I like Coke, especially when it is diluted with something containing alcohol. I am just curious why several unfavourable stories about the company have surfaced in the last few days?
          Never give an AI an even break.

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          • #6
            Coke's the best cola on the market. They could be strangling kittens on live tv and I'd still drink the stuff.

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            • #7
              This is fraud, pure and simple. Theben's and my father had to purchase one of one of these machines for each store. I remember them talking about how promising the test results were. Coming as this did during a business downturn, I wonder how many franchises were forced out of business.
              Christianity: The belief that a cosmic Jewish Zombie who was his own father can make you live forever if you symbolically eat his flesh and telepathically tell him you accept him as your master, so he can remove an evil force from your soul that is present in humanity because a rib-woman was convinced by a talking snake to eat from a magical tree...

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              • #8
                From around 1950 through the mid 1990's Coca-Cola was one of the fastest growing major Corporations in the world. I mean it was like they invented the magic money machine.
                Try http://wordforge.net/index.php for discussion and debate.

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                • #9
                  Didn't see that coming. I thought they were pretty good.

                  In Coke's defense, their drink DOES taste better than Pepsi, and Pepsi had 36x pesticides whereas Coke only had 30x pesticides.

                  Also in Coke's defense, some of their bottlers bottle Dr. Pepper too. Pepsi bottlers might do this too--it's up to the bottler--but anyone who helps me get Dr. Pepper is, by definition, good.
                  meet the new boss, same as the old boss

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                  • #10
                    Originally posted by Harry Seldon
                    Coke's the best cola on the market. They could be strangling kittens on live tv and I'd still drink the stuff.
                    Strangling kittens is the Senate Majority Leader's fetish.

                    Soft drinks - all of them, not only Coke, rot your teeth and leach calcium from your bones. Mmmm, have another tasty glass of osteoperosis!
                    - "A picture may be worth a thousand words, but it still ain't a part number." - Ron Reynolds
                    - I went to Zanarkand, and all I got was this lousy aeon!
                    - "... over 10 members raised complaints about you... and jerk was one of the nicer things they called you" - Ming

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                    • #11
                      Well, at least they never attempted to sell "Coke Blue". Now that would be a stupid move on their part.
                      Last edited by ixnay; August 13, 2003, 13:14.

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                      • #12
                        Originally posted by The Templar
                        Mmmm, have another tasty glass of osteoperosis!
                        Hell no! Drinking coke from glass is waste of time!
                        :p:p:p|__Hakkapeliitta/Jeki__|:p:p:p
                        You wanna see me spank my monkey?
                        I'll shake your hand later, I have an...itch.

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                        • #13
                          Soft drinks - all of them, not only Coke, rot your teeth and leach calcium from your bones. Mmmm, have another tasty glass of osteoperosis!
                          I drink a gallon of milk a day so I have it covered.

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                          • #14
                            If there were no pesticides, would there be pest instead?
                            So get your Naomi Klein books and move it or I'll seriously bash your faces in! - Supercitizen to stupid students
                            Be kind to the nerdiest guy in school. He will be your boss when you've grown up!

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                            • #15
                              This says more about the quality of drinking water in India & the Indian bottling company then it does about Coke or Pepsi.
                              Try http://wordforge.net/index.php for discussion and debate.

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