Tweet
yay? i suppose it could be good for them.
China Plans Rival Format To MPEG Audio-Video Standard
Wednesday July 30, 10:37 pm ET
BEIJING -(Dow Jones)- The Chinese government is supporting an effort to develop a homegrown standard for compressing digital audio and video, in its latest attempt to assert its technological independence from the rest of the world.
The committee developing China's standard met in Beijing Wednesday, and state- run media quoted industry officials as saying the aim is to enable domestic companies to avoid using the dominant MPEG standards, which require royalty payments.
Sounds and images have to be encoded in particular ways in order to be converted into a digital format that can be easily reproduced and transmitted - like DVDs or the popular MP3 format for computer files. The Moving Picture Experts Group, or MPEG, is the author of the most widely-used methods for doing this.
Makers of digital electronic devices, like DVD players or mobile phones capable of playing music and video, have to license the MPEG technologies to take advantage of those capabilities.
The competing Chinese standard, known as AVS, will be proposed as a national standard in 2004, the China Daily newspaper reported, citing Huang Tiejun, secretary-general of the Audio Video Coding Standard Workgroup.
Chinese manufacturers licensing that technology would pay fees in the order of one yuan ($1=CNY8.28) per device, much lower than those for MPEG, the report said. If it becomes a national standard, products of foreign companies sold in China could also have to use AVS.
Reflecting the importance of the Chinese market, the local research arms of multinationals like International Business Machines Corp. (NYSE:IBM - News) , Royal Philips Electronics and Microsoft Corp. (NasdaqNM:MSFT - News) have signed up as members of the standard's working group.
Web site: http://www.avs.org.cn
Wednesday July 30, 10:37 pm ET
BEIJING -(Dow Jones)- The Chinese government is supporting an effort to develop a homegrown standard for compressing digital audio and video, in its latest attempt to assert its technological independence from the rest of the world.
The committee developing China's standard met in Beijing Wednesday, and state- run media quoted industry officials as saying the aim is to enable domestic companies to avoid using the dominant MPEG standards, which require royalty payments.
Sounds and images have to be encoded in particular ways in order to be converted into a digital format that can be easily reproduced and transmitted - like DVDs or the popular MP3 format for computer files. The Moving Picture Experts Group, or MPEG, is the author of the most widely-used methods for doing this.
Makers of digital electronic devices, like DVD players or mobile phones capable of playing music and video, have to license the MPEG technologies to take advantage of those capabilities.
The competing Chinese standard, known as AVS, will be proposed as a national standard in 2004, the China Daily newspaper reported, citing Huang Tiejun, secretary-general of the Audio Video Coding Standard Workgroup.
Chinese manufacturers licensing that technology would pay fees in the order of one yuan ($1=CNY8.28) per device, much lower than those for MPEG, the report said. If it becomes a national standard, products of foreign companies sold in China could also have to use AVS.
Reflecting the importance of the Chinese market, the local research arms of multinationals like International Business Machines Corp. (NYSE:IBM - News) , Royal Philips Electronics and Microsoft Corp. (NasdaqNM:MSFT - News) have signed up as members of the standard's working group.
Web site: http://www.avs.org.cn
Comment