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Babel ties up exclusive deal with Infogrames Europe

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  • Babel ties up exclusive deal with Infogrames Europe

    Babel (www.babelmedia.com) has been appointed as the exclusive localisation test house for Infogrames Europe. The leading services provider will carry out localisation testing on the entire range of the French publisher's new and re-published titles.

    This deal is the latest and strongest indicator that the games industry continues to adopt the model of outsourcing services to specialists such as Babel, and comes soon after Infogrames announced a 60% increase in revenues for Q1 2001.

    Babel will be testing in up to 10 languages using highly trained native speakers who specialise in interactive entertainment. The first Xbox and Gamecube titles will be tested before Christmas.

    Algy Williams, Managing Director of Babel, was delighted that the deal had been secured. "Infogrames went through a six month selection process with suppliers throughout Europe, and we're delighted that they have chosen us. Infogrames now use our entire suite of services from testing and localisation to web design and viral marketing. This deal confirms us as the leading services company to the games industry," he said.

    Babel's recent work for Infogrames has included the design and localisation of product websites for Monopoly Tycoon and Grand Prix 3, planned viral campaigns for MX Rider and Splashdown, as well as localisation on titles such as Sonic GBA and Test Drive Off Road.

    Jean-Marcel Nicolai, Quality Director of Infogrames Europe said: "We are extremely impressed with Babel's professionalism and quality and we're looking forward to a long and mutually beneficial relationship."
    Last edited by MarkG; December 11, 2001, 17:03.
    Co-Founder, Apolyton Civilization Site
    Co-Owner/Webmaster, Top40-Charts.com | CTO, Apogee Information Systems
    giannopoulos.info: my non-mobile non-photo news & articles blog

  • #2
    For those interested in the viral marketing startegy of Civ3 should check out the press release under the heading of 'Babel unveils its first video production' at:



    Infogrames will be releasing this video shortly. Babel produced the video and very proud of it, too.

    Kind regards

    Paul Munford
    Director of communications at Babel

    Whatever the scale of your project, whatever the timeframe, whatever your location: we deliver the unified solutions you need. Partner with us today.

    Comment


    • #3
      I'd prefer to see them make some wonder movies.
      Somebody told me I should get a signature.

      Comment


      • #4
        Good luck Paul, you'll need it.

        -FMK.

        Comment


        • #5
          Paul,

          How do you consider this "viral"?

          R
          "Verily, thou art not paid for thy methods, but for thy results, by which meaneth thou shalt kill thine enemy by any means available before he killeth you." - Richard Marcinko

          Comment


          • #6
            Seems that things haven't changed much at Infogrames...

            From the link above:

            Anthony McGaw, chief operating officer at Babel said: "We had a small time-frame in which to finish this job and are very proud of the end product."
            Rush it! Rush it! Rush it out the door!!!! Hurry, or we may lose a profit!

            -FMK.

            Comment


            • #7
              And?

              What implications does this have to civ and associated genre?
              Speaking of Erith:

              "It's not twinned with anywhere, but it does have a suicide pact with Dagenham" - Linda Smith

              Comment


              • #8
                Originally posted by Provost Harrison
                What implications does this have to civ and associated genre?
                They will become more streamlined.

                Comment

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