Because it seems like they now begin to actively decrease their number of customers, by kicking passengers out of their planes for n o apparent reasons. Like recently happened to a woman.
http://www.washingtonpost.com/news/morning-mix/wp/2015/10/15/shame-on-american-airline-booed-after-woman-is-thrown-off-a-flight/
http://www.washingtonpost.com/news/morning-mix/wp/2015/10/15/shame-on-american-airline-booed-after-woman-is-thrown-off-a-flight/
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