Suggested by The Daily Show, but it actually happened -
Pool Worldwide, a Dutch digital ad agency, has created perhaps the finest viral self-promotion device ever conceived: "Google Shoot View," in which Google Maps' Street View function is recast as a shoot-'em-up video game.
It's simple in concept but brilliantly executed: The shop simply used Google's Street View database of 360 degree street-level photography, and imposed an automatic rifle sight and some sound effects on top of it.
Now, when you're looking for directions, you can lay down a pattern of suppressing tracer fire while doing so. The image above is of me about to take out a taxi near Business Insider's offices on Park Avenue South in New York...
It's simple in concept but brilliantly executed: The shop simply used Google's Street View database of 360 degree street-level photography, and imposed an automatic rifle sight and some sound effects on top of it.
Now, when you're looking for directions, you can lay down a pattern of suppressing tracer fire while doing so. The image above is of me about to take out a taxi near Business Insider's offices on Park Avenue South in New York...
Funny stuff.
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