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L.A. pretty much kicked off the recent gourmet food truck craze in the 00's where young entrepreneurs who couldn't afford sky high rents for restaurant spaces decided to instead start new gourmet restaurants out of the back of old "roach coaches" and using social media to advertise directly to customers. The trend has now caught on nation wide even spawning TV show. Now the mobile trend is moving out of just the food business and branching out to into other services and retail.
The latest thing is small designers, who often hand make their clothes themselves or in small batches, have taken to selling designer clothes at discount rates from the back of truck. Strange but true. These trucks advertise on twitter and facebook and travel to different towns and usually there are lines of people waiting to buy their stuff before they even get there. Some trucks are owned by designers themselves while others just sell popular designer clothes at discounts. Heck, there is even a hair dresser who has started offering mobile haircuts out of the back of her truck for people who want the hair dresser to come to them.
What will they think of next?
The latest thing is small designers, who often hand make their clothes themselves or in small batches, have taken to selling designer clothes at discount rates from the back of truck. Strange but true. These trucks advertise on twitter and facebook and travel to different towns and usually there are lines of people waiting to buy their stuff before they even get there. Some trucks are owned by designers themselves while others just sell popular designer clothes at discounts. Heck, there is even a hair dresser who has started offering mobile haircuts out of the back of her truck for people who want the hair dresser to come to them.
What will they think of next?
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