You LIE
Does it not bother you SIR that you DO NOT NEED TO EXIT THE READING APP
The "big deal" is the subtle conveniences is all it can take to prefer one app over another. If I'm moving from a well lit area to a not-so-well-lit area, I need to currently EXIT the entire reading app, find my way to the settings menu, go through several levels there and adjust the brightness, then go back and launch the reading app and find my place again. That's absurd for a fairly common usecase.
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