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  • Google says they have the answer to the energy crisis

    CNET is the world's leader in tech product reviews, news, prices, videos, forums, how-tos and more.


    Google CEO: How to fix U.S. energy problems



    SAN FRANCISCO--The United States government has been unable to fix the country's energy problems, Google Chief Executive Eric Schmidt said, but the Internet giant on Wednesday proposed its own 22-year solution.

    "We have seen a total and complete failure of leadership in the political parties of the United States," Schmidt said in a speech at the Commonwealth Club here. "We've been working on a plan to help solve this problem."

    Earlier in the day, Google unveiled that plan, which doesn't lack for chutzpah: Clean Energy 2030 aims to wean the United States from its dependence on fossil fuels within 22 years.

    Schmidt said the plan requires $4.5 trillion in spending to pull it off, but it'll pay for itself with $5.5 trillion in savings. "With this plan, it's cheaper to fix global warming than it is to ignore it," Schmidt said.

    The general plan consists of various efforts to save energy; a shift to renewable wind, geothermal, and solar energy; and a complete cessation of energy from coal and oil and halving of natural gas. Those changes would cut energy production-related carbon dioxide emissions from about 6 billion metric tons per year today to 4 billion per year in 2030.

    Energy efficiency is at the forefront of Google's thoughts: the company operates hundreds of thousands of servers, and the company has warned that energy costs could outpace server hardware costs. So a decline in energy costs makes practical sense, Schmidt said.

    "We save a lot of money when prices go down. It's good for shareholders, good for earnings," he said.

    However, he made clear in a meeting with reporters later that the effort is also driven by the moral beliefs of Google's co-founders, Larry Page and Sergey Brin.

    Also on Wednesday, Google announced the fruits of its effort to increase the energy efficiency of its data centers.

    Economic stimulus
    The present financial crisis, with an expected bailout that will cost $700 billion, likely will be followed by further economic stimulus spending that likely will reach $100 million, Schmidt predicted.

    "Why not use that money to solve once and for all the things we debate: energy security, rising oil prices, a lack of jobs--especially in rural areas--(and) a lack of technology investment?" Schmidt said. "If you follow my reasoning and take advantage of the technological opportunities--and the apparent willingness of the government to write large checks during a crisis--we can do this."

    He acknowledged that the problem will require sustained attention to solve, but said that's the job of governments. "The government spends lots of money on many things that are strategic. It seems to me that energy independence, given the history of the last 10 years, should be at the top of the list," Schmidt said.


    Energy plan details
    How does Google propose to transform the country's energy usage? Here's Google's description:

    • Deploying aggressive end-use electrical energy efficiency measures (about 1.4 percent per year savings) to reduce demand 33 percent.

    • Replacing all coal and oil electricity generation, and about half of that from natural gas, with renewable electricity: 380 gigawatts (GW) wind: 300 GW onshore + 80 GW offshore; 250 GW solar: 170 GW photovoltaic + 80 GW concentrating solar power; 80 GW geothermal: 15 GW conventional + 65 GW enhanced geothermal systems

    • Increasing plug-in vehicles (hybrids & pure electrics) to 90 percent of new car sales in 2030, reaching 42 percent of the total U.S. fleet that year

    • Increasing new conventional vehicle fuel efficiency from 31 mpg to 45 mpg in 2030

    • Accelerating the turnover of the vehicle fleet from 19 to 13 years (resulting in 25 million new vehicle sales per year in 2030, a 31 percent increase over the baseline)

    Advising Obama
    Schmidt, who said he's an adviser to Sen. Barack Obama's presidential campaign, said he prefers that candidate's energy plans. "The Obama program is more in line with the one I'm describing," Schmidt said.

    He also dinged Republicans for using the term "clean coal," which he called an oxymoron not unlike "limited nuclear war," and said that offshore oil drilling, although a lively topic of debate, will satisfy only a tiny fraction of the nation's needs and only five years from now at that.

    Now is the time to offer the plan, according to author Jeffery Greenblatt, climate and energy technology manager for the company's philanthropic Google.org arm.

    "With a new administration and Congress--and multiple energy-related imperatives--this is an opportune, perhaps unprecedented, moment to move from plan to action," Greenblatt said.
    "The issue is there are still many people out there that use religion as a crutch for bigotry and hate. Like Ben."
    Ben Kenobi: "That means I'm doing something right. "

  • #2
    This looks more like an effort to influence stock price than anything else. Not that that's a bad thing. And as Al Gore said, if you do it right, fighting global warming should be profitable.

    BTW, Larry Page is demonspawn.
    Apolyton's Grim Reaper 2008, 2010 & 2011
    RIP lest we forget... SG (2) and LaFayette -- Civ2 Succession Games Brothers-in-Arms

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    • #3
      This is a transparhat dogs!
      Last edited by Wiglaf; March 26, 2009, 20:58.

      Comment


      • #4
        If Google tried for world leadership. I'd vote.
        be free

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        • #5
          Nothing that extraordinary in the plan just very obviously what any thinking person would do. But I do give them credit for noting the great potential of Geothermal power which has gotten very little attention. Also a significant expansion of the long distance electric grid is going to be necessary for that much renewable energy to be viable.
          Companions the creator seeks, not corpses, not herds and believers. Fellow creators, the creator seeks - those who write new values on new tablets. Companions the creator seeks, and fellow harvesters; for everything about him is ripe for the harvest. - Thus spoke Zarathustra, Fredrick Nietzsche

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          • #6
            Socrates: "Good is That at which all things aim, If one knows what the good is, one will always do what is good." Brian: "Romanes eunt domus"
            GW 2013: "and juistin bieber is gay with me and we have 10 kids we live in u.s.a in the white house with obama"

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            • #7
              How much of this plan is something you implement via government, and how much of it is something that must/should be done privately?

              I mean... the infrastructure investment strikes me as governmental. Fine.

              Producing plugin hybrids... is the plan to legislate this? Or is it a suggestion to the automakers?

              edit: nevermind, follow the links and more detail is there. Policies to "encourage" more hybrids. Increase the fuel efficiency standards, subsidize the purchasing of hybrids/electric cars, etc.

              Btw, $4.5 trillion is a huge pricetag. And how did they calculate $5.5 trillion in savings? I bet if you change an underlying assumption or two, even a little, the numbers swing wildly.

              -Arrian
              Last edited by Arrian; October 2, 2008, 16:42.
              grog want tank...Grog Want Tank... GROG WANT TANK!

              The trick isn't to break some eggs to make an omelette, it's convincing the eggs to break themselves in order to aspire to omelettehood.

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              • #8
                Google doesn't do infrastructure. They get other people to do that bit.
                Apolyton's Grim Reaper 2008, 2010 & 2011
                RIP lest we forget... SG (2) and LaFayette -- Civ2 Succession Games Brothers-in-Arms

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                • #9
                  Originally posted by -Jrabbit
                  Google doesn't do infrastructure. They get other people to do that bit.
                  Google is huge on infrastructure.

                  It's the key to their success, really.
                  "The issue is there are still many people out there that use religion as a crutch for bigotry and hate. Like Ben."
                  Ben Kenobi: "That means I'm doing something right. "

                  Comment


                  • #10
                    What, server farms?

                    This is like their effort to get free access to UHF white spaces without having the technology in place to protect incumbent users. Plenty of ideas, lots of lobbying, but letting others do the actual technology development because it's not something that they actually know -- just something that will benefit them.

                    Not that it's a bad business model.
                    Apolyton's Grim Reaper 2008, 2010 & 2011
                    RIP lest we forget... SG (2) and LaFayette -- Civ2 Succession Games Brothers-in-Arms

                    Comment


                    • #11
                      Look at any of DanS's threads on Google from a year or two ago. He outlined their infrastructure spending and noted that they spend on infrastructure like a Telecom company - ie, massively. I don't recall what it was on, other than obviously server farms, and probably lots of copper wire...
                      <Reverend> IRC is just multiplayer notepad.
                      I like your SNOOPY POSTER! - While you Wait quote.

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                      • #12
                        If so, I stand corrected. But I would guess it's fiber, not copper.
                        Apolyton's Grim Reaper 2008, 2010 & 2011
                        RIP lest we forget... SG (2) and LaFayette -- Civ2 Succession Games Brothers-in-Arms

                        Comment

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