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Steve Jobs isn't really dead (yet)
An obituary for Apple Inc. CEO Steve Jobs was mistakenly published by Bloomberg News on Thursday, according to several reports.
The stock story detailing the death of the Cupertino-based Apple (NASDAQ:AAPL) founder, who is still alive, appeared “momentarily” after a reporter had updated it, Bloomberg said. The incomplete obit was distinctly marked “Hold for release — Do not use,” the reports said
Following is the opening paragraph as it appeared on the Bloomberg wire:
“Steve Jobs, who helped make personal computers as easy to use as telephones, changed the way animated films are made, persuaded consumers to tune into digital music and refashioned the mobile phone, has XXXX. He was TK. Jobs XXXX, TK said XXXXX.”
Bloomberg, which was founded by New York mayor Michael Bloomberg and prides itself on its accuracy and transparency, later published a note acknowledging the story's retraction on its wire.
“An incomplete story referencing Apple Inc. was inadvertently published by Bloomberg News at 4:27 p.m. New York time today,” the message read. “The item was never meant for publication and has been retracted.”
A Bloomberg spokeswoman said: "This was a routine update of a biography by the obits department, meant for the internal system and not meant for publication. It was momentarily posted on the external wire, in error, and immediately deleted."
Jobs, who was diagnosed with pancreatic cancer in 2003, has been reluctant to publicly discuss his health, but recently denied claims that his cancer had returned, the reports said.
The stock story detailing the death of the Cupertino-based Apple (NASDAQ:AAPL) founder, who is still alive, appeared “momentarily” after a reporter had updated it, Bloomberg said. The incomplete obit was distinctly marked “Hold for release — Do not use,” the reports said
Following is the opening paragraph as it appeared on the Bloomberg wire:
“Steve Jobs, who helped make personal computers as easy to use as telephones, changed the way animated films are made, persuaded consumers to tune into digital music and refashioned the mobile phone, has XXXX. He was TK. Jobs XXXX, TK said XXXXX.”
Bloomberg, which was founded by New York mayor Michael Bloomberg and prides itself on its accuracy and transparency, later published a note acknowledging the story's retraction on its wire.
“An incomplete story referencing Apple Inc. was inadvertently published by Bloomberg News at 4:27 p.m. New York time today,” the message read. “The item was never meant for publication and has been retracted.”
A Bloomberg spokeswoman said: "This was a routine update of a biography by the obits department, meant for the internal system and not meant for publication. It was momentarily posted on the external wire, in error, and immediately deleted."
Jobs, who was diagnosed with pancreatic cancer in 2003, has been reluctant to publicly discuss his health, but recently denied claims that his cancer had returned, the reports said.
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