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Are you influenced by bad grammar in marketing?
Would you buy products or services from marketers who can't even be bothered to proof-read their own endorsements?
I think in most cases, regardless of the product, I'm turned off from considering a purchase if the marketer can't parse sentences or spell correctly.
The latest example I saw was in the banner ad for Galactic Civilizations II on top of the OT forum page. "Make the Galaxy safe for oppression!", it says.. Well, I think with that, Galactic Civilizations II is perfectly safe from having to ship a copy over to me, no matter how terrific the game might otherwise be. (Not that I would've considered getting it even if they'd have gotten it right, but just as an example.)
I thought it was always the Gospel in marketing circles that if you want to leave a favourable impression, you have to put in some effort when conveying the message - and not just when setting up the flashing lights and bells & whistles.. But perhaps sloppiness is the way to go now, and correct grammar is simply not considered a "virtue" anymore - not even in advertising? It seems like it's becoming more and more common, whereas previously, it was nearly unheard of.
Ming?
And another thing, I go through quite a few book reviews in various newspapers, and more and more often, it will be noted that the subject reviewed has an "alarming" number of misspellings, grammatical errors and so on. Now that would turn me off if I bought a book and found that the type setter, or translator - the author even - just couldn't be bothered with trifles like linguistic accuracy and quality control.
Thanks,
Winston, dinosaur (Pedantaurus Long-windicus)
I think in most cases, regardless of the product, I'm turned off from considering a purchase if the marketer can't parse sentences or spell correctly.
The latest example I saw was in the banner ad for Galactic Civilizations II on top of the OT forum page. "Make the Galaxy safe for oppression!", it says.. Well, I think with that, Galactic Civilizations II is perfectly safe from having to ship a copy over to me, no matter how terrific the game might otherwise be. (Not that I would've considered getting it even if they'd have gotten it right, but just as an example.)
I thought it was always the Gospel in marketing circles that if you want to leave a favourable impression, you have to put in some effort when conveying the message - and not just when setting up the flashing lights and bells & whistles.. But perhaps sloppiness is the way to go now, and correct grammar is simply not considered a "virtue" anymore - not even in advertising? It seems like it's becoming more and more common, whereas previously, it was nearly unheard of.
Ming?
And another thing, I go through quite a few book reviews in various newspapers, and more and more often, it will be noted that the subject reviewed has an "alarming" number of misspellings, grammatical errors and so on. Now that would turn me off if I bought a book and found that the type setter, or translator - the author even - just couldn't be bothered with trifles like linguistic accuracy and quality control.
Thanks,
Winston, dinosaur (Pedantaurus Long-windicus)
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