How rubbish floats to the top (of charts)
We have loads of rubbish pop songs here as well. But then, all the new pop songs are rubbish, so what can a person do?
In the social influence group, participants were provided with the same song list, but could also see how many times each song had been downloaded.
Researchers found that popular songs were popular and unpopular songs were unpopular, regardless of their quality established by the other group. They also found that as a particular songs' popularity increased, participants selected it more often.
The upshot for markerters: social influence affects decision-making in a market.
This research is detailed in the Feb. 10 issue of the journal Science.
Researchers found that popular songs were popular and unpopular songs were unpopular, regardless of their quality established by the other group. They also found that as a particular songs' popularity increased, participants selected it more often.
The upshot for markerters: social influence affects decision-making in a market.
This research is detailed in the Feb. 10 issue of the journal Science.
Comment