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The Super Bowl is the biggest day of the year for the advertising community. It's the one day when many people actually watch a TV program and PLAN on watching the commercials. The day after, the media will be filled with polls and rankings telling the world which clients/ads were the best and worst. At $2.5 million for a thirty second commercial, the ads better be good 
This is a make or break day for many people in my industry.
While many of us will enjoy the ads we see during the game... what about the ads that you won't see...
They really are unbelievable. It's well worth the time to view them. The "Beaver" and "Bush" ads alone are worth checking this out.
Enjoy!
This is a make or break day for many people in my industry.
While many of us will enjoy the ads we see during the game... what about the ads that you won't see...
Heavy.com Bows Banned Bowl Ads
by Gavin O'Malley, Wednesday, Feb 1, 2006 6:00 AM EST
BETTING ON THE DIVIDE BETWEEN consumer tastes and those of network sensors, Heavy.com has compiled 16 commercials banned from the Super Bowl this year. The axed ads, which went live Tuesday night, include one produced by the activist group PETA, a "director's cut" of the GoDaddy.com ad, and a spot touting the over-the-counter cold medicine Airborne, which apparently features Mickey Rooney's bare backside.
"I think the ads that get rejected are always the more interesting ones," said David Carson, Heavy.com's co-founder and co-CEO
Heavy.com consists of a mosaic of video clips, radio, and games that attract the young males (and increasingly females) so coveted by advertisers today. The site is consistently laden with brands like Diesel, Sony, and Nike, as well as trailers for films such as New Line's 'Wedding Crashers."
Carson made no arrangements with any of the brands whose Super Bowl ads his site is featuring. "We just found them online," he said. "We thought it would be smart to compile them all together into one package."
Users clicking on the banned TV ads are first shown, very briefly, a separate full-screen banner ad; Tuesday night, one ad was for the movie "Underworld," and another was for Honda Civic.
by Gavin O'Malley, Wednesday, Feb 1, 2006 6:00 AM EST
BETTING ON THE DIVIDE BETWEEN consumer tastes and those of network sensors, Heavy.com has compiled 16 commercials banned from the Super Bowl this year. The axed ads, which went live Tuesday night, include one produced by the activist group PETA, a "director's cut" of the GoDaddy.com ad, and a spot touting the over-the-counter cold medicine Airborne, which apparently features Mickey Rooney's bare backside.
"I think the ads that get rejected are always the more interesting ones," said David Carson, Heavy.com's co-founder and co-CEO
Heavy.com consists of a mosaic of video clips, radio, and games that attract the young males (and increasingly females) so coveted by advertisers today. The site is consistently laden with brands like Diesel, Sony, and Nike, as well as trailers for films such as New Line's 'Wedding Crashers."
Carson made no arrangements with any of the brands whose Super Bowl ads his site is featuring. "We just found them online," he said. "We thought it would be smart to compile them all together into one package."
Users clicking on the banned TV ads are first shown, very briefly, a separate full-screen banner ad; Tuesday night, one ad was for the movie "Underworld," and another was for Honda Civic.
They really are unbelievable. It's well worth the time to view them. The "Beaver" and "Bush" ads alone are worth checking this out.
Enjoy!
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