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Originally posted by Ming
In most cases... Advertising is meant to inform that there is a product out there that might fill a need, or to help you make the decision to buy one brand vs another.
In most cases... Advertising is meant to inform that there is a product out there that might fill a need, or to help you make the decision to buy one brand vs another.
If advertisements were all about informing people you wouldn't be using things like sexy female actresses and "Everyone is doin' it, why arn't you?" bandwagon tactics to affect a persons subconscious desires. You are still stuck to the Enlightenment nonsense that humans are totally rational creatures. Humans have subconscious desires that prevent any choice from being entirely "free".
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