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  • Google's money mint...

    Google just reported pretty damn healthy advertising sales and extreme profits for the first quarter. $369 million in profits on $1.256 billion in sales.

    In other words, a 29% net margin compared to 22% for the monopolist Microsoft. This has got to be one of the highest net margins of any company in the US.

    Google tops view, and stock soars
    Shares rise to $215 in after-hours actions
    By Bambi Francisco, MarketWatch
    Last Update: 5:05 PM ET April 21, 2005

    SAN FRANCISCO (MarketWatch) -- Google, the No. 1 search engine, said first-quarter profit shot up more than fivefold on revenue that doubled as more businesses placed ads on Google's site, and those of its distribution partners.

    Late Thursday, Google (GOOG: news, chart, profile) said first-quarter earnings catapulted $369 million, or $1.29 per share, from $64 million, or 24 cents per share, in the year-ago period.

    Excluding a stock-based compensation charge of $49 million and a tax benefit of $49 million, Google earned $1.29 per share.

    Analysts surveyed by Thomson Financial had expected the company to make 92 cents a share on average.

    Shares shot up 6% to $215.93 in after-hours action. The last time Google traded at these levels was after it reported fourth-quarter results in February. The intraday high at the time was $216.80.

    Mountain View, Calif.-based Google said quarterly sales rose to $1.256 billion from $651.6 million a year earlier. Excluding the payments Google makes to other companies to acquire Internet traffic, the company generated sales of $794 million, more than the $731 million analysts had expected.

    The unorthodox technology company founded by Stanford graduate students Sergey Brin and Larry Page impressed Wall Street in its third quarterly report after going public in August.

    Google is benefiting as companies spend more of their advertising dollars online and as the prices paid for keyword-based search results rise.

    No forecast, more shares

    True to form, Google did not provide a financial forecast in its earnings release.

    Analysts currently expect Google to earn 93 cents a share in the second quarter on sales of $768 million. For the full year, the search firm is expected to earn $3.94 a share on sales of $3.2 billion, up 67%. In 2006, analysts are forecasting that Google will earn $5.12 per share on sales of $4.4 billion.
    I came upon a barroom full of bad Salon pictures in which men with hats on the backs of their heads were wolfing food from a counter. It was the institution of the "free lunch" I had struck. You paid for a drink and got as much as you wanted to eat. For something less than a rupee a day a man can feed himself sumptuously in San Francisco, even though he be a bankrupt. Remember this if ever you are stranded in these parts. ~ Rudyard Kipling, 1891

  • #2
    those bastards
    Monkey!!!

    Comment


    • #3
      What's their ROI?
      DISCLAIMER: the author of the above written texts does not warrant or assume any legal liability or responsibility for any offence and insult; disrespect, arrogance and related forms of demeaning behaviour; discrimination based on race, gender, age, income class, body mass, living area, political voting-record, football fan-ship and musical preference; insensitivity towards material, emotional or spiritual distress; and attempted emotional or financial black-mailing, skirt-chasing or death-threats perceived by the reader of the said written texts.

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      • #4
        how does google make money when all their services are free?

        the internet economy confuses me, I admit.

        last I heard, internet advertising was crap, because most people ignore ads.

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        • #5
          Their ROI is something like 50%.
          I came upon a barroom full of bad Salon pictures in which men with hats on the backs of their heads were wolfing food from a counter. It was the institution of the "free lunch" I had struck. You paid for a drink and got as much as you wanted to eat. For something less than a rupee a day a man can feed himself sumptuously in San Francisco, even though he be a bankrupt. Remember this if ever you are stranded in these parts. ~ Rudyard Kipling, 1891

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          • #6
            For that, I take my hat off.
            DISCLAIMER: the author of the above written texts does not warrant or assume any legal liability or responsibility for any offence and insult; disrespect, arrogance and related forms of demeaning behaviour; discrimination based on race, gender, age, income class, body mass, living area, political voting-record, football fan-ship and musical preference; insensitivity towards material, emotional or spiritual distress; and attempted emotional or financial black-mailing, skirt-chasing or death-threats perceived by the reader of the said written texts.

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            • #7
              Originally posted by Dissident
              how does google make money when all their services are free?

              the internet economy confuses me, I admit.

              last I heard, internet advertising was crap, because most people ignore ads.
              It makes money off "sponsored links" (the links at the right side of the page). Companies pay to be listed there for certain search terms.
              IIRC, companies can also buy a high rank in Google, but I'm not sure on this.

              Internet advertising in general is still not good, but search engine advertising (Google, Overture) is good business.

              Comment


              • #8
                IIRC, companies can also buy a high rank in Google, but I'm not sure on this.
                Nah, they don't do that.
                I came upon a barroom full of bad Salon pictures in which men with hats on the backs of their heads were wolfing food from a counter. It was the institution of the "free lunch" I had struck. You paid for a drink and got as much as you wanted to eat. For something less than a rupee a day a man can feed himself sumptuously in San Francisco, even though he be a bankrupt. Remember this if ever you are stranded in these parts. ~ Rudyard Kipling, 1891

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                • #9
                  Businesswise, there seems to be something right about Google. They just offer better services than anyone else yet make tremendous profits.
                  In Soviet Russia, Fake borises YOU.

                  Comment


                  • #10
                    Originally posted by DanS
                    Nah, they don't do that.
                    With the kind of money they're making (and considering they refuse to reveal their sorting mechanism) you can bet your arse they are.

                    Not that it matters, it's still the best damn search engine out there...
                    Administrator of WePlayCiv -- Civ5 Info Centre | Forum | Gallery

                    Comment


                    • #11
                      Well, they say they aren't. And as a public-traded US company, lying like that would earn you a hefty legal bill.
                      I came upon a barroom full of bad Salon pictures in which men with hats on the backs of their heads were wolfing food from a counter. It was the institution of the "free lunch" I had struck. You paid for a drink and got as much as you wanted to eat. For something less than a rupee a day a man can feed himself sumptuously in San Francisco, even though he be a bankrupt. Remember this if ever you are stranded in these parts. ~ Rudyard Kipling, 1891

                      Comment


                      • #12
                        Originally posted by DanS


                        Nah, they don't do that.
                        That is correct... you can not pay to be listed higher in the normal "organic" search listings. While you can pay other companies who claim they can play some tricks to improve how high your company gets listed (some successfully and others not) Advertisers can only buy the text ads/links that appear usually above or to the side of the search results.
                        Keep on Civin'
                        RIP rah, Tony Bogey & Baron O

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                        • #13
                          Originally posted by Locutus
                          they refuse to reveal their sorting mechanism) you can bet your arse they are.
                          No... they don't reveal their sorting mechanism to keep companies from figuring out how to "beat the system"

                          They are constantly changing it to stay one step ahead of companies who promise they can help you get a better listing rank. It's like an "arms race" with the search engines trying to stay one step ahead of the search abusers...

                          They make MORE than enough money on the paid text ads...
                          Keep on Civin'
                          RIP rah, Tony Bogey & Baron O

                          Comment


                          • #14
                            Originally posted by DanS
                            Well, they say they aren't. And as a public-traded US company, lying like that would earn you a hefty legal bill.
                            Yes, because an enterpreneur caught lying would be unprecedented in the history of American business


                            I've worked with some experts in the area of information retrieval in the past and NOONE in that field believed for a second Google's not selling their ranking. Of course, that was before they went public and it's not unprecedented for an entire scientific community to be wrong either...
                            Administrator of WePlayCiv -- Civ5 Info Centre | Forum | Gallery

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                            • #15
                              Hey, Ming. I've been wondering whether Google is mostly taking advertising business from other mediums or is growing the advertising pie. Have any thoughts on that?
                              I came upon a barroom full of bad Salon pictures in which men with hats on the backs of their heads were wolfing food from a counter. It was the institution of the "free lunch" I had struck. You paid for a drink and got as much as you wanted to eat. For something less than a rupee a day a man can feed himself sumptuously in San Francisco, even though he be a bankrupt. Remember this if ever you are stranded in these parts. ~ Rudyard Kipling, 1891

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