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Field's theme for the holidays was not received warmly by all
BECKY YERAK
Published March 15, 2005
Move over Tinky Winky and SpongeBob SquarePants.
When Marshall Field's employed a Snow White and the Seven Dwarfs theme for its 2004 holiday festivities, the Chicago-born retailer received some complaints that it was promoting the homosexual lifestyle, an executive said recently.
The concerned citizens divined that there was a "hidden gay agenda" in Field's theme "because seven men were living together," Gregory Clark, vice president of creative services for Field's in Minneapolis, recounted last month at a Retail Advertising & Marketing Association conference in Chicago.
A few years back, Rev. Jerry Falwell went after purse-toting Teletubby Tinky Winky. More recently, conservatives accused cartoon character SpongeBob SquarePants of promoting a homosexual agenda.
When Field's receives such complaints, the department store chain listens to them, Clark said. But unless it receives, say, 10,000 letters and phone calls, it doesn't change its strategy, he said.
The brouhaha over the seven dwarfs didn't bedevil Field's financial results.
The chain finished the year with a 3 percent rise in same-store sales.
BECKY YERAK
Published March 15, 2005
Move over Tinky Winky and SpongeBob SquarePants.
When Marshall Field's employed a Snow White and the Seven Dwarfs theme for its 2004 holiday festivities, the Chicago-born retailer received some complaints that it was promoting the homosexual lifestyle, an executive said recently.
The concerned citizens divined that there was a "hidden gay agenda" in Field's theme "because seven men were living together," Gregory Clark, vice president of creative services for Field's in Minneapolis, recounted last month at a Retail Advertising & Marketing Association conference in Chicago.
A few years back, Rev. Jerry Falwell went after purse-toting Teletubby Tinky Winky. More recently, conservatives accused cartoon character SpongeBob SquarePants of promoting a homosexual agenda.
When Field's receives such complaints, the department store chain listens to them, Clark said. But unless it receives, say, 10,000 letters and phone calls, it doesn't change its strategy, he said.
The brouhaha over the seven dwarfs didn't bedevil Field's financial results.
The chain finished the year with a 3 percent rise in same-store sales.
I saw this and
the anti-gay extremists in this country really are hilarious...
OMG THE GAY AGENDA IS BACK AGAIN
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