Brand Names

[Ming]

To answer the original question...

YES!

And here is how they describe it on the corporate website:

How did KLEENEX® Facial Tissue get its name?
To explain how KLEENEX® Facial Tissue got its name, it is necessary to go back to 1920 and the development of our first consumer product, KOTEX® Feminine Napkins. Our KOTEX® trademark was derived from the words "cotton texture" and met our requirements for being short, easy to say, easy to remember and easy to explain. KLEENEX® Tissue was originally designed in 1924 as a cold cream remover; hence, the "Kleen" portion of the word was coined to convey the cleansing purpose. We then added the "ex" from KOTEX® in order to convey what was the beginning of a family of products. In 1930, the name was changed from KLEENEX® Cleansing Tissue to KLEENEX® Facial Tissue.

The trademark KLEENEX® was registered with the U.S. Patent Office. The KLEENEX® trademark identifies KLEENEX® as a brand name which may only be used to designate products manufactured by Kimberly-Clark.

[JohnT]

Stop 'jacking the thread, Ming!

[Lawrence of Arabia]

marketing and product differentiation drives up prices

[Ming]

Originally posted by JohnT
Stop 'jacking the thread, Ming!

Hmmmm... I was just about to restrict you for "jacking"

[Dis]

I can care less about brand names. Why use Kleenex when you can just use toilet paper?

[Solomwi]

Originally posted by JohnT

Red Hot Chewy Chernenko's

They're commielicious!

[Q Classic]

Actually, yes.

Mostly because I like reading up on companies and brands...

Scion's part of Toyota, as is Lexus. Until recently, Scion and Lexus were not separate brand names in Japan, as they were in the rest of the world--rather, they were Toyota (some letters).

Hyundai owns Kia.

GM owns Daewoo, Opel, Saab, Cadillac, Saturn, Oldsmobile, Buick, Chevrolet, and many others; however, Saab Scania, the truck company, is not owned by GM. Saab Scania, the airplane company, is also separate.

Then you have Rolls-Royce: the aircraft engine company is completely separate from the automobile company... whose physical assets are owned by DaimlerChrysler, I believe, whereas the rights to the brand name are owned by VW.

It's really quite interesting.

[Odin]

Originally posted by Imran Siddiqui
They can do tie-ins!

Coca-Communism!

Syndico-Socialist Soda!

[Kidlicious]

Originally posted by JohnT
Commies taking marketing classes.

You can come out now, gentlemen. The Revolution has failed.

The revolution has to be marketed. We are the new commies.

[Kidlicious]

Originally posted by Lawrence of Arabia
marketing and product differentiation drives up prices

Product differentiation maybe, but product differentiation is a good thing. It increases satisfaction.

Marketing doesn't drive up prices if it increases demand so that economies of scale are realized. The New Commies know this.

edit: Please don't mistake the New Commies with New Coke which was the greatest marketing failure in history.

[JohnT]

Please don't mistake the New Commies with New Coke which was the greatest marketing failure in history.

Was it? It focused an exorbitant amount of attention upon the Coca-Cola corporation, re-ignited a national love for a product that has been slipping slowly but surely for over 20 years, gave new life and added value to the overall Coca-Cola brand, not to mention the coup of having one of the years top-10 stories focused on a non-essential product that was almost 100 years old.

While the soda itself might have flopped, as a marketing tool it was the greatest, most beneficial PR "failure" in the history of the industry.

Compare that to the Burger King "Where's Herb?" campaign and tell me what had a more deletrious effect to their parent corporation.

[GePap]

NO, not in my life would I think of Kotex when I think of kleenex, mainly because I have never seen KOtex, while Kleenex are like Qtips.

[Ming]

Originally posted by JohnT
Compare that to the Burger King "Where's Herb?" campaign and tell me what had a more deletrious effect to their parent corporation.

At the time, I was working at the Agency that developed the "Where's Herb" campaign... (yeah, it really sucked, but the client did approve it) That was one of the worst marketing efforts in history, and we got fired because of it.

The Coca-Cola disaster was a simple case of doing the wrong research... and is proof of brand loyality. In blind taste tests, Almost everybody liked new coke better than old coke... They should have done the same test but not on a blind basis... they would have gotten a clue that better taste wasn't the real issue

[Tuberski]

Burger Ming?

ACK!

[duke o' york]

Rah Potter's?