If you want to believe that game developers are saints that don't care one bit about money and success and are only in it for the creative challenge, look at it this way: if they can make even 1 game that sells 100 million copies, they can spend the rest of their lives doing whatever the hell they want, coming up with the most imaginitive and original titles they can conceive, without any worries about how it might do commercially.
That's the frakking problem. Will Wright, to use him as an example, made enough money with Sims to do anything for the rest of his life. So he goes and does what? Sims 2!! Then later he thankfully starts on Spore - a game that I will probably not like, but one that at least promises to be innovative.
Firaxis, actually, could also do a new game. The Railroad Tycoon remake isn't a bad thing, but I'm sure that Sid could still come up with something that's new and fun. But at least Firaxis, in the case of Civ4, made a sequel that really improved the series.
Speaking of developers, Valve is an interesting case. As of mid-2004, they had only ever released one game (Half-Life), and yet they were among the most famous and respected developers. That's also some success to envy.
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