Tweet
Don't Get Mad, Get Viral
TORONTO -- When Halifax's Dave Carroll got off his United Airlines flight last spring and discovered his $3,500 custom-made guitar was severely damaged -- allegedly by overzealous luggage handlers -- at first he was mad.
When the airline's customer service team gave him the runaround and refused to address his complaints to his satisfaction, he was incensed.
But in typically Canadian fashion, the songwriter decided to be the nice guy, shrug off his anger, and instead wrote a song about his experience. [..]
He posted the video late Monday night and went to bed with the view count at about half a dozen. The next day he emailed a few hundred fans, friends and family and within 24 hours, the hits started to grow exponentially, by about 20,000 per hour.
Carroll said United has attempted to call him a couple times since the song went viral online, but he never got to the phone. But someone who spoke with United on his behalf said the company was gracious in accepting the criticism.
When the airline's customer service team gave him the runaround and refused to address his complaints to his satisfaction, he was incensed.
But in typically Canadian fashion, the songwriter decided to be the nice guy, shrug off his anger, and instead wrote a song about his experience. [..]
He posted the video late Monday night and went to bed with the view count at about half a dozen. The next day he emailed a few hundred fans, friends and family and within 24 hours, the hits started to grow exponentially, by about 20,000 per hour.
Carroll said United has attempted to call him a couple times since the song went viral online, but he never got to the phone. But someone who spoke with United on his behalf said the company was gracious in accepting the criticism.
[Reference: CTV.ca ]